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BUAD 307 Final Exam Questions And Answers With Latest Quiz $10.49   Add to cart

Exam (elaborations)

BUAD 307 Final Exam Questions And Answers With Latest Quiz

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  • BUAD 307
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  • BUAD 307

BUAD 307 Final Exam Questions And Answers With Latest Quiz Three Components of a Product ANS Core Customer Value (Solves a problem or need), Actual Product (Physical Attributes), Associated Services (Non-Physical Attributes) The Seven "P's" of Marketing ANS 1. Product Elements 2. Price 3. P...

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  • October 28, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • buad 307 final exam
  • BUAD 307
  • BUAD 307
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BUAD 307 Final Exam Questions And Answers With
Latest Quiz
Three Components of a Product ANS Core Customer Value (Solves a problem or need), Actual
Product (Physical Attributes), Associated Services (Non-Physical Attributes)



The Seven "P's" of Marketing ANS 1. Product Elements
2. Price
3. Promotion / Education
4. Place and Time
5. Processes and Systems
6. People
7. Physical Environment



4 Consumer Products ANS Specialty Products (Strong Preferences), Shopping Products
(Comparative Products), Convenience Products (Indifference), Unsought Product (Customer doesn't
know they need it)



Brand Equity Determinates ANS Brand Awareness, Perceived Value, Brand Associations, Brand
Loyalty



Levels of Packaging ANS Primary Packaging (Consumer seeks convenience), Secondary
Packaging (wrapper / exterior)



Groups of Adopters ANS Innovators, Early Adopters, Early Majority, Late Majority, Laggards



The Various Stages of Generation ANS Idea Generation, Concept Testing, Product Development,
Market Testing, Product Launch, Evaluation of Results



Product Life Cycle ANS Introduction Stage (buy-In), Growth Stage (gains acceptance), Maturity
Stage (reaches peak), Decline Stage (sales decline)

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