E-Commerce Terminology Test Questions with Complete Solutions Graded A+
2 views 0 purchase
Course
E-Commerce Terminology
Institution
E-Commerce Terminology
E-Commerce Terminology Test Questions with Complete Solutions Graded A+
clickstream behavior - Answers the transaction log that consumers establish as they move about the Web
security of credit card information, privacy of personal information, shipping costs, product quality, web site return pol...
E-Commerce Terminology Test Questions with Complete Solutions Graded A+
clickstream behavior - Answers the transaction log that consumers establish as they move about the
Web
security of credit card information, privacy of personal information, shipping costs, product quality, web
site return policy - Answers top 5 concerns about purchasing online (in order)
augmented product - Answers a product with additional benefits to customers beyond the core benefits
embodies in the actual product
closed loop marketing - Answers when marketers are able to directly influence the design of the core
product based on market research and feedback from the market
Law of One Price - Answers with complete price transparency in a perfect information marketplace,
there will be one world price for every product
price dispersion - Answers the difference between the highest and lowest price in a market
library effect - Answers an attempt to appeal to consumers on the basis of the total number of products
offered
rule-based data mining - Answers examines demographic and transactional data of groups and
individuals at a Web site and attempts to derive general rules of behavior for visitors
collaborative filtering - Answers site visitors classify themselves into affinity groups characterized by
common interests; products are then recommended based on what other members in the group have
recently purchased
customer relationship management (CRM) system - Answers a repository of customer information that
records all of the contacts that a customer has with a firm and generates a customer profile available to
everyone in the firm with a need to "know the customer"
one-to-one marketing - Answers segmenting the market based on a precise and timely understanding of
an individual's needs, targeting specefic marketing messages to these individuals, and then positioning
the product vis-a-vis competitors to be truley unique
transactive content - Answers results from the combination of traditional content, such as articles and
product descriptions, with dynamic information culled from product databases, tailored to each user's
profile
organic search - Answers inclusion and ranking of sites depends on a more or less unbiased application
of a set of rules imposed by the search engine
product advertising, financial services, scam/fraud, health remedies, pornography - Answers top 5 spam
categories
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TutorJosh. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.99. You're not tied to anything after your purchase.
