100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
WGU D373 MARKETING IN THE DIGITAL ERA OA AND PRE ASSESSMENT EXAM ACTUAL EXAM COMPLETE 400 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+$17.99
Add to cart
WGU D373 MARKETING IN THE DIGITAL ERA OA AND PRE ASSESSMENT EXAM ACTUAL EXAM COMPLETE 400 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+
1 view 0 purchase
Course
WGU D373
Institution
WGU D373
Book
Marketing in the Digital Era
WGU D373 MARKETING IN THE DIGITAL ERA OA AND PRE ASSESSMENT EXAM ACTUAL EXAM COMPLETE 400 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+
wgu d373 marketing in the digital era oa and pre a
wgu d373 marketing in the digital era
marketing in the digital era
Connected book
Book Title:
Author(s):
Edition:
ISBN:
Edition:
More summaries for
Exam (elaborations) Mkt Marketing in the Digital Era
All for this textbook (1)
Written for
WGU D373
All documents for this subject (55)
Seller
Follow
charitywairimuuu
Content preview
WGU D373 MARKETING IN THE DIGITAL ERA OA AND
PRE ASSESSMENT EXAM ACTUAL EXAM COMPLETE 400
QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY GRADED A+
Marketing Mix - ANSWER: Combination of marketing activities and is controlled and
used by a business to enable it to the needs and expectations of its customers.
Seven Ps of Marketing - ANSWER: 1. Product 2. Price 3. Place 4. Promotion 5. People.
6. Process 7. Physical Evidence
Social Marketing Concept - ANSWER: Asks if the product is good for the customer
and society as a whole
Holistic Marketing Concept - ANSWER: Considers the business as a whole and not as
an entity with different parts. However, it recognizes that marketing impacts and is
impacted by all segments of the business.
Channel Conflict - ANSWER: occurs when companies sell the same product in
different places
Brand Strategy - ANSWER: defines various brand elements for how a brand builds its
identification with customers and potential customers
Branding - ANSWER: discipline of marketing that applies concepts, designs, and
techniques to differentiate itself from competitor.
Brand Purpose - ANSWER: Refers to the brands existence
Product Development Stages - ANSWER: 1. Ideation 2. Research 3. Planning 4.
Prototyping 5. Sourcing 6. Costing 7. Production
Agile Methodology - ANSWER: uses a process of continual iteration and redesign
throughout product development
MVP - ANSWER: (Minimum Viable Product) - meet basic customer needs with
intentions that product will be redesigned after customer feedback
What are 2 forms of reasoning that a customer decides to make a purchase? -
ANSWER: Emotional & Rational
What are 3 reasons a product fails - ANSWER: 1. Customers not being educated on a
new product
2. Marketed to wrong target audience
3. Inadequate testing & poor function.
A.B.L.E Framework - ANSWER: 1. Attention 2. Benefit 3. Linkage 4. Equity. - Used to
create effective marketing communications with the right tone, attitude, design and
usage.
Brand Experience - ANSWER: experience customer has with a brand
Brand - ANSWER: Identifiable & differentiated product, service, idea that is
represented by associations including thoughts and identity.
Brand Promise - ANSWER: what a brand promises to deliver to a customer.
Consumer Decision Making Process - ANSWER: 1. Awareness 2. Research 3.
Consideration 4. Purchase decision 5. Purchase 6. Purchase evaluation 7. Purchase
behavior
Examples of Switching Opportunities - ANSWER: Free trials, coupons, etc.
Brand Positioning Statement - ANSWER: Company facing communication that
describes the target market, explains the brand benefits and differentiates the brand
from its competitors. How the brand WISHES to be perceived.
How many years of experience do you need to be a vice president - ANSWER: 11-15
years
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller charitywairimuuu. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.
