Exam (elaborations)
MGT 103 Final Demill Questions and Answers (100% Pass)
- Course
- Institution
MGT 103 Final Demill Questions and Answers (100% Pass)
[Show more]
Content preview
1|Page | © copyright 2024/2025 | Grade A+MGT 103 Final Demill Questions and
Answers (100% Pass)
Four P's
✓ PRODUCT - features, brand name, packaging, service, warranty
✓ PRICE - list price, discounts, allowances, credit terms, payment period
✓ PLACE - advertising, personal selling, public relations, sales promotion,
direct marketing
✓ PROMOTION - outlets, channels, coverage, transportation, stock levels
Cohesive marketing program
✓ Also known as an integrated marketing program
✓
✓ Its a combination of 4 P's
Do the 4P's stay the same all the time?
✓ No its always evolving. Tend to have one of the p's off, look at metrics
and evaluation plan and adjust accordingly
SWOT
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Tell company where they are at any given time
✓
✓ INTERNAL= (more control over/can be fixed )Strengths, Opportunities
✓ EXTERNAL= (can fix but can respond/ and be prepared)
Weaknesses,Threats
Market Segmentation
✓ the process of dividing a market into (1)Identify market needs -what
problem do I need to solve for the market- in terms of product feature,
expense, quality, convenience (2) Link needs to actions- target market,
who has that problem. (3) Execute marketing program actions -
Marketing mix, 4ps
Seven stages of the new-product process
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ 1. new product strategy development
✓ 2. idea generation (get from customers, employees, close to product)
✓ 3. screening and evaluation
✓ 4. business analysis
✓ 5. development
✓ 6. market testing
✓ 7. commercialization
Services
✓ Equipment based OR People based
✓
✓ Equipment based --> Automated self service (ATM) Operated by
unskilled operators (taxis) Operated by skilled operators (Electric
utilities)
✓
✓ People based --> Unskilled labor (lawn care) Skilled labor (plumbers)
Professionals (lawyers)
What would drive services to be equipment based OR people based
Master01 | October, 2024/2025 | Latest update
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamArsenal. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now