Exam (elaborations)
MGT 103 LO Chapter 1-4 Questions and Answers (100% Pass)
- Course
- Institution
MGT 103 LO Chapter 1-4 Questions and Answers (100% Pass)
[Show more]
Content preview
1|Page | © copyright 2024/2025 | Grade A+MGT 103 LO Chapter 1-4 Questions
and Answers (100% Pass)
Two primary goals of marketing
✓ 1) discovering the needs of customers
✓ 2) Satisfying them
Customer Value
✓ Customer value is the unique combination of benefits received by
targeted buyers that usually include quality, price, convenience, on
time delievry and both before and after sale service.
Three value strategies
✓ Best price, best product, best service
Marketing era's
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Production era- byers were willing to accept virtually any goods that
were available
✓
✓ Sales era-manufactures found they could produce more goods than
buyers could consume, competition grew. solution was to hire more
sales people to find new buyers
✓
✓ Marketing concept era-marketing into each phase of their business
✓
✓ Customer relationship era-organizations continue to satisfy the high
expectations of customers-alot done through social media
Chapter 2
✓
Organization
✓ Is a legal entity that consists of people who share a common mission
✓
✓ It develops offerings (goods, services, and ideas) that create value for
both organization and customers
Master01 | October, 2024/2025 | Latest update
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamArsenal. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now