The essence of successful marketing and gaining loyal customers is for firms
to focus on __________.
✓ providing customer value
Social responsibility refers to...
✓ the belief that organizations are accountable to a larger society for
their actions.
Customer Value Propositon
✓ (Stand for something) The cluster of benefits that an organization
promises customers to satisfy their needs.
✓
✓ EX: Walmart CVP can be described as "everyday low prices for a broad
range of products that are always in stock in convenient locations. "
✓
✓ Michelin's customer value proposition can be summed up as "providing
safety-conscious parents greater security in tires at a premium price."
What makes up company culture?
Master01 | October, 2024/2025 | Latest update
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