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MGT 103, UCSD, EHRICH FINAL Questions and Answers (100% Pass)
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MGT 103, UCSD, EHRICH FINAL Questions and Answers (100% Pass)
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1|Page | © copyright 2024/2025 | Grade A+MGT 103, UCSD, EHRICH FINAL
Questions and Answers (100% Pass)
Credence Attributes?
✓ Can never really be confidently evaluated, even after purchase. (Pet
food, physical training, psycho-therapy)
Product (Item/Line/Mix)?
✓ Item: Specific product with a unique brand, size, or price
✓
✓ Line: A group of products or services that satisfy a class of needs
✓
✓ Mix: Consists of all product lines offered by an organization
Sub-Branding?
✓ Creating a secondary brand within a main brand that can help
differentiate a product line. (Ex. Victorias secret & PINK)
Brand Extensions?
✓ New products sold with the same brand name.
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
Individual Branding (Multibranding)
✓ Separate brands for each product or product line ex) Chevrolet, Buick,
Cadillac (All general Motors)
✓
✓ Advantages: Allow company to serve multiple segments without
diluting the image of brands.
Umbrella (Family) Branding (Multiproduct Branding)
✓ A single brand for (nearly) all of a companies products. Ex) Costco
(Kirkland signature)
✓
✓ Advantages: Leverages equity of existing brand, instant recognition
avoid costs of building new brand.
Brand Repositioning?
✓ Change essential aspect of brand, often to increase relevance.
(Changing needs of target consumers, reach new target market, react
to competitior positioning, respond to legal challenges...)
Brand Extensions?
Master01 | October, 2024/2025 | Latest update
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