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BUSML 3250 - Final Exam Quiz Questions with Answers
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BUSML 3250 - Final Exam Quiz Questions with Answers
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BUSML 3250 - Final Exam QuizQuestions with Answers
For communication to occur, both the sender and receiver of information must
a. share the same decoding process.
b. use the same media.
c. use technology.
d. have a common understanding of the meaning of symbols, words, and pictures used
to transmit information.
e. minimize noise. - Answer-Correct answer:
d. have a common understanding of the meaning of symbols, words, and pictures used
to transmit information.
The receiver's response to a message is ____ for the source.
a. feedback
b. channel capacity
c. noise
d. decoding
e. the communications channel - Answer-Correct answer:
a. feedback
Factors such as climate, seasons, and holidays tend to lead to the promotional objective
of
a. reducing sales fluctuations.
b. encouraging product trial.
c. retaining loyal customers.
d. combatting competitive promotional offers.
e. facilitating reseller support. - Answer-Correct answer:
a. reducing sales fluctuations.
Kinesic communication is an element in which type of promotional method?
a. Personal selling
b. Sales promotion
c. Advertising
d. Public relations
e. Packaging - Answer-Correct answer:
a. Personal selling
A common form of tactile communication in U.S. business activities is
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