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BUSML 3250 - Chapter 8 Exam Questions and Answers $10.49   Add to cart

Exam (elaborations)

BUSML 3250 - Chapter 8 Exam Questions and Answers

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  • Course
  • BUSML 3250
  • Institution
  • BUSML 3250

BUSML 3250 - Chapter 8 Exam Questions and Answers

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  • October 29, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BUSML 3250
  • BUSML 3250
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lectknancy
BUSML 3250 - Chapter 8 Exam
Questions and Answers
Consumer product - Answer-product bought by final consumers for personal
consumption

Convenience product - Answer-consumer product that customers usually buy
frequently, immediately, and with minimal comparison and buying effort

Shopping product - Answer-consumer product that the customer, in the process of
selecting and purchasing, usually compares on such attributes as suitability, quality,
price and style

Specialty product - Answer-consumer product with unique characteristics or brand
identification for which a significant group of buyers is willing to make a special
purchase effort

Unsought product - Answer-consumer product that the consumer either does not know
about or knows about but does not normally consider buying

Industrial product - Answer-product bought by individuals and organizations for further
processing or for use in conducting a business

Product quality - Answer-characteristics of a product or service that bear on its ability to
satisfy stated or implied customer needs

Service intangibility - Answer-services cannot be seen, tasted, felt, heard or smelled
before they are bought

Service inseparability - Answer-services are produced and consumed at the same time
and cannot be separated from their providers

Service variability - Answer-quality of services may vary greatly depending on who
provides them and when, where and how they are provided

Service perishability - Answer-services cannot be stored for later sale or use

Service profit chain - Answer-chain that links service firm profits with employees and
customer satisfaction

Internal marketing - Answer-orienting and motivating customer-contact employees and
supporting service employees to work as a team to provide customer satisfaction

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