Exam (elaborations)
BUSML 3250 Chapter 19 Exam Questions and Answers
- Course
- Institution
BUSML 3250 Chapter 19 Exam Questions and Answers
[Show more]
Content preview
BUSML 3250 Chapter 19 ExamQuestions and Answers
global firm - Answer-a firm that, by operating in more than one country, gains R&D,
production, marketing, and financial advantages in its costs and reputation that are not
available to purely domestic competitors
economic community - Answer-a group of nations organized to work toward common
goals in the regulation of international trade
exporting - Answer-entering foreign markets by selling goods produced in the
company's home country, often with little modification
joint venturing - Answer-entering foreign markets by joining with foreign companies to
produce or market a product or service
licensing - Answer-entering foreign markets through developing an agreement with a
licensee in the foreign market
contract manufacturing - Answer-a joint venture in which a company contracts with
manufacturers in a foreign market to produce its product or provide its service
management contracting - Answer-a joint venture in which the domestic firm supplies
the management know-how to a foreign company that supplies the capital; the domestic
firm exports management services rather than products
joint ownership - Answer-a cooperative venture in which a company creates a local
business with investors in a foreign market, who share ownership and control
direct investment - Answer-entering a foreign market by developing foreign-based
assembly or manufacturing facilities
standardized global marketing - Answer-an international marketing strategy that
basically uses the same marketing strategy and mix in all of the company's international
markets
adapted global marketing - Answer-an international marketing approach that adjusts the
marketing strategy to each international target market, which creates more costs but
hopefully produces a larger market share and return
straight product extension - Answer-marketing a product in a foreign market without
making any changes to the product
product invention - Answer-creating new products or services for foreign markets
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83637 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
