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BUSML 3250 Chapter 12 Exam Questions and Answers $8.49   Add to cart

Exam (elaborations)

BUSML 3250 Chapter 12 Exam Questions and Answers

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  • Course
  • BUSML 3250
  • Institution
  • BUSML 3250

BUSML 3250 Chapter 12 Exam Questions and Answers

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  • October 29, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BUSML 3250
  • BUSML 3250
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BUSML 3250 Chapter 12 Exam
Questions and Answers
value delivery network - Answer-a network composed of the company, suppliers,
distributors, and, ultimately, customers who partner with each other to improve the
performance of the entire system in delivering customer value

marketing channel (distribution channel) - Answer-a set of interdependent organizations
that help make a product or service available for use or consumption by the consumer
or business user

channel level - Answer-a layer of intermediaries that performs some work in bringing the
product and its ownership closer to the final buyer

direct marketing channel - Answer-a marketing channel that has no intermediary levels

indirect marketing channel - Answer-a marketing channel containing one or more
intermediary levels

channel conflict - Answer-disagreements among marketing channel members on goals,
roles, and rewards - who should do what and for what rewards (horizontal
conflict=among firms at the same level of the channel, vertical conflict=between different
levels of the same channel)

conventional distribution channel - Answer-a channel consisting of one or more
independent producers, wholesalers, and retailers, each a separate business seeking to
maximize its own profits, perhaps even at the expense of profits for the system as a
whole

vertical marketing system (VMS) - Answer-a channel structure in which producers,
wholesalers, and retailers act as a unified system. one channel member owns the
others, has contracts with them, or has so much power that they all cooperate

corporate VMS - Answer-a vertical marketing system that combines successive stages
of production and distribution under single ownership--channel leadership is established
through common ownership

contractual VMS - Answer-a vertical marketing system in which independent firms at
different levels of production and distribution join together through contracts

franchise organization - Answer-a contractual vertical marketing system in which a
channel member, called a franchisor, links several stages in the production-distribution
process

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