Exam (elaborations)
5.BUSML 3250 Sample Exam 1 Questions with Correct Answers
- Course
- Institution
5.BUSML 3250 Sample Exam 1 Questions with Correct Answers
[Show more]
Content preview
5.BUSML 3250 Sample Exam 1Questions with Correct Answers
Data mining enables casinos to identify their most profitable segment which
is____________
a. global high rollers
b. off duty employees
c. betters who lost modest amounts frequently
d. the rich and famous - Answer-c. betters who lost modest amounts frequently
The definition of marketing used over and over in class refers to 3 ways of relating to
customers
that are listed below. Which one of the following, however, is NOT part of that definition.
a. satisfying customers
b. changing customers
c. understanding customers
d. identifying customer - Answer-b. changing customers
Conveniently located vending machines around campus make it easy for you to buy a
Coca Cola
beverage and a snack between classes. This convenience is a part of the
_____________
element of the marketing mix.
a. product
b. place
c. promotion
d. price - Answer-b. place
The manufacturers of consumer goods concentrate on the creation of ______________
utility.
a. advertising
b. form
c. time
d. place - Answer-b. form
The evolution of organizational orientations looks at changes in _______________ over
time.
a. marketing definitions
b. buyer behavior
, c. the way customers have been treated
d. competitive practices - Answer-c. the way customers have been treated
The marketing orientation is just about the opposite of the _____________ orientation.
a. production
b. product
c. selling
d. social responsibility - Answer-c. selling
Deregulation increases the importance of marketing because it ___________.
a. makes customers harder to satisfy
b. increases costs
c. increases product quality
d. intensifies competition - Answer-d. intensifies competition
In most organizations, the delivery of daily customer satisfaction depends mainly on
______________.
a. lower level management and their staff
b. middle management
c. top management
d. marketing management - Answer-a. lower level management and their staff
"High tech - high touch" is a way to make products more ______________.
a. acceptable
b. predictable
c. flaw-free
d. feasible (possible) - Answer-a. acceptable
For most of the 20th century, the political-legal environment of marketing
_______________.
a. saw shifts in the majority position every 15 years or so
b. moved constantly toward deregulation and looser enforcement of existing laws
c. was one that usually favored consumer interests over producer interests
d. had no clear overall patterns - Answer-a. saw shifts in the majority position every 15
years or so
The 5 forces model applies to the _____________ environment.
a. social
b. competitive
c. cultural
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67163 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now