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4 -ENTORNO DE LA EMPRESA4.1 Introducción
4.2 Entorno general. El PEST
4.3 Las fuerzas competitivas del entorno específico
4.1 Introducción
EL ENTORNO:
● Estable
● Munificente
● Simple
● Integrado
● Diversificado
● Dinámico
● Hostil
● Complejo
Para analizar la influencia del entorno sobre la empresa, se suele distinguir entre:
- Entorno General: Aquellas fuerzas externas al sector y que afectan a todas las empresas del
mismo.
- Entorno Específico: Aquellas fuerzas que determinan la intensidad de la competencia dentro de
cada sector.
4.2 Entorno general. El PEST
Pregunta examen
Entorno General el pest
Podemos clasificar las variables del entorno que influyen sobre la actividad de la empresa en las siguientes
4 dimensiones:
● Político-legal.
● Económica.
● Sociocultural.
● Tecnológica.
Político-legal
● Régimen político
● Ideología del gobierno
● Periodos electorales
● Fiscalidad
● Legislación laboral, medioambiental.
● Sindicatos
Económica
● Renta per capita
● Crecimiento del PIB
● Desempleo
● Tipos de interés
Sociocultural
● Organización y clima social
● Costumbres
● Religión, cultura, valores .
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