Exam (elaborations)
COM2740 Final Exam Review Questions And Answers Latest Update
- Course
- COM 2740
- Institution
- Florida International University
COM2740 Final Exam Review Questions And Answers Latest Update
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Solution 2024/2025Pepper
COM2740 Final Exam Review Questions And
Answers Latest Update
Where does the most amount of ad revenue come from? ANS✔✔ Television
How much revenue is made from television? ANS✔✔ $71 billion
Who profits the most from ad revenue worldwide? ANS✔✔ USA
Who profits the second most from ad revenue worldwide? ANS✔✔ China
What are popular methods of advertisement? ANS✔✔ Billboards, internet,
television, radio, social media, emails
What are the four P's of marketing? ANS✔✔ Product
Price
Promotion
Place
How is advertising different from marketing? ANS✔✔ Advertising is a PART
of marketing
How is marketing different from advertising? ANS✔✔ Marketing has deeper,
broader, more expansive goals than just selling a product. Marketing can
include advertising, but they are not one in the same
, Solution 2024/2025
Pepper
How is advertising different from PR? ANS✔✔ Advertising is paid media,
designed for the short-term, and to sell something
How is PR different from advertising? ANS✔✔ PR is more long-term, is
earned media, and focuses on the overall relationship between a company
and its publics
What happened in the Torches of Freedom Campaign? ANS✔✔ Ads targeted
women to show them that they CAN in fact smoke in public. Once exposed
to this, women began to buy cigarettes and smoke, and the overall sales
went up 30% over 30 years
Why is PR so hard to define? ANS✔✔ It's a relatively new industry and still
defining itself
Who launched the PR industry? ANS✔✔ Ivy Lee and Edward Bernays
What did Ivy Lee do? ANS✔✔ He is the father of modern PR, the first to use
handouts, and was the one to begin the PA Railroad Strike in 1906
What did Edward Bernays do? ANS✔✔ He wrote the first PR textbook titled
Crystalizing Public Opinion
What is journalistic truth? ANS✔✔ When journalists assemble and verify
pieces of information, then try to convey that information in a meaningful
and accurate format for readers
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