Exam (elaborations)
COM2740 Final Exam Questions And Answers Latest Update
- Course
- COM 2740
- Institution
- Florida International University
COM2740 Final Exam Questions And Answers Latest Update
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Solution 2024/2025Pepper
COM2740 Final Exam Questions And Answers
Latest Update
Media Effects ANS✔✔ the consequences or impacts of media use on
individuals, society, and culture
Example of media effects ANS✔✔ Violence because of video games
Micro level of media effects ANS✔✔ the individual
Macro level of media effects ANS✔✔ society
Mass society theory ANS✔✔ everyone reacts the same way to media
Individual differences and limited effects ANS✔✔ audiences can actively
choose the media they want
Intervening variables affect audiences' uses and reactions to media
messages ANS✔✔
Content analysis ANS✔✔ looking for particular things during exposure to
media
Textual analysis ANS✔✔ looking for latent meanings in text
, Solution 2024/2025
Pepper
Selective attention ANS✔✔ individuals choose to pay attention to messages
that relate to our interests, beliefs and values; ignore messages that are
contrary
Selective exposure ANS✔✔ individuals actively select their media;
individuals are more likely to seek out information that matches their pre-
existing views
Selective perception ANS✔✔ individuals adapt media messages to fit their
own personal preferences
Selective retention/recall ANS✔✔ the tendency to remember messages that
we consciously perceive and accept, and we ignore the messages that we
consciously ignore and reject
What do the selective attention/exposure/perception/retention theories
prove? ANS✔✔ That media does not affect us all in the same way, but they
do have effects
Social learning theory ANS✔✔ Alberta Bandura and the Bobo doll studies.
We choose our actions based on learning and modeling, but also through
direct experiences
-attention
-retention (recall)
-reproduction (enact)
-motivation (expect reward)
, Solution 2024/2025
Pepper
Social cognitive theory ANS✔✔ *focuses on the idea of motivation*
-observational learning
-inhibitory effects
-disinhibitory effects
Cultivation theory ANS✔✔ heavy exposure to TV makes people believe that
the real world is similar to the media world = "mean world syndrome"
True or False: the media do not tell us what to think, but what to think about
ANS✔✔ True
True or false: the importance journalists give to their stories by what they
say and how they say it helps determine how important the public thinks
the topic is ANS✔✔ True
Agenda setting and an example ANS✔✔ Agenda Setting = the process
whereby the mass media determine what we think and worry about.
EX: Bethany Hamilton loses her arm to shark attack, more people across the
U.S. are afraid of sharks
What are the 6 basic components of communication? ANS✔✔ 1. Source
2. Message
3. Channel
4. Receiver
5. Noise
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