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Wgu D373 Marketing In The Digital Era Exam 2024 | Marketing In The Digital Era D373 Wgu Oa Exam Latest Exam 2024 Question And Correct Answers Rated A+ $17.99   Add to cart

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Wgu D373 Marketing In The Digital Era Exam 2024 | Marketing In The Digital Era D373 Wgu Oa Exam Latest Exam 2024 Question And Correct Answers Rated A+

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Wgu D373 Marketing In The Digital Era Exam 2024 | Marketing In The Digital Era D373 Wgu Oa Exam Latest Exam 2024 Question And Correct Answers Rated A+

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  • October 30, 2024
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  • Questions & answers
  • Wgu D373
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Wgu D373 Marketing In The Digital Era Exam 2024 |
Marketing In The Digital Era D373 Wgu Oa Exam Latest
Exam 2024 Question And Correct Answers Rated A+
1. Target customers:

Customers based on a predefined geographic boundary

2. Market segmentation:

Dividing a market through variables such as age, gender,education level, family size, occupation
income, and more

3. Psychographic:

Focus on the intrinsic traits the target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators,lifestyles, and opinions

4. Behavioral:

The way customers go through their decision making and buyingprocesses, including attitudes
towards the brand, the way they use it, and their knowledge base

5. What is marketing?:

The set of institutions and processes for creating, commu-nicating, delivering, and exchanging
offers that have value for customers, clients, partners, and society

6. Marketing Coordinator:

Entry-level marketing position responsible for planning,executing, and managing a variety of
functions to deliver value to the customer andthe organization (1-3 years).

7. Marketing Director:

Mid-level marketing position responsible for planning, exe-cuting, and managing a variety of
functions to deliver value to the customer and theorganization, with 7-10 years of experience

1/8

, 8. Vice President:

Senior-level marketing position responsible for planning, execut-ing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience

9. Chief Marketing Officer:

Top-level marketing position responsible for planning,executing, and managing a variety of
functions to deliver value to the customer andthe organization, with 20+ years of experience

0. Who is responsible for ROI? (return on investments):

Chief marketing officer

1. What is the traditional marketing mix?:

Product, price, place, promotion

12. What is the expanded marketing mix?:

Product, price, place, promotion peo-ple,process, physical evidence

3. Strategy:

Represents what the company intends to do

4. Execution:

Represents how the company intends to do it

5. Prospects:

Potential customers who haven't bought from the company yet

6. Customers:
People who have bought from the company
17. Positioning:

The culmination of the products, services, and experiences that abrand provides to convey valu
2/8

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