100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MNM3713 PORTFOLIO 2024 $2.71   Add to cart

Exam (elaborations)

MNM3713 PORTFOLIO 2024

 8 views  0 purchase
  • Course
  • Institution
  • Book

MNM3713 October November PORTFOLIO Semester 2 2024 - DUE 31 October 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... QUESTION 1 1. Individual behaviours Describe how the physical lay...

[Show more]

Preview 2 out of 14  pages

  • October 30, 2024
  • 14
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
avatar-seller
MNM3713
OCT/NOV PORTFOLIO 2024
UNIQUE NO.
DUE DATE: 31 OCTOBER 2024

, MNM3713

October/November Portfolio Semester 2 2024

Unique Number:

Due Date: 31 October 2024

Services Marketing

Title: Analyzing Environmental Influence, Communication Alignment, and Service
Recovery in Customer Service Settings

Introduction

Customer experience in service environments is shaped by multiple factors, including
the physical layout of the space, the nature of social interactions, and the organization’s
approach to managing expectations and handling service failures. This essay examines
the ways in which environmental design influences customer behavior and emotions,
assesses the alignment between service promises and delivery, and evaluates the
effectiveness of the service recovery process in a selected service provider setting.

Question 1: Environmental Influence on Customer Behavior

1. Individual Behaviors
The physical layout, such as clear signage, spacious walkways, and strategically
placed seating, greatly influences customer movement. In a retail environment,
for example, wide aisles and visible product displays encourage customers to
explore different sections comfortably, reducing congestion (Baker, Grewal, &
Parasuraman, 1994). In contrast, narrow pathways can lead to crowding, which
may cause frustration.
Image: An image of a well-organized retail environment with wide aisles and
product displays supports this observation.
2. Social Interactions
The design of a space significantly affects social interactions. A coffee shop with

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller LIBRARYpro. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $2.71. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$2.71
  • (0)
  Add to cart