Exam (elaborations)
PUR3000 Exam 1 Study Guide Questions And Answers Latest Update
- Course
- PUR3000
- Institution
- University Of Florida
PUR3000 Exam 1 Study Guide Questions And Answers Latest Update
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Solution 2024/2025Pepper
PUR3000: Exam 1 Study Guide Questions And
Answers Latest Update
Accredited Business Communicator (ABC) ANS✔✔ credential awarded by
IABC to recognized communicators who have reached a globally accepted
standard of knowledge and proficiency in their chosen field
Accredited in Public Relations (APR) ANS✔✔ credential awarded by PRSA
and other UAB affiliates to those who have demonstrated competency in the
knowledge, skills and abilities required to practice public relations
effectively
Authenticity ANS✔✔ the degree to which one communicates reliably,
accurately and true to his or her own character and the character of the
organization that he or she represents
Conversational Voice ANS✔✔ an authentic, engaging and natural style of
communication that publics perceive to be personable
Crowdsource ANS✔✔ obtain (information or input into a particular task or
project) by enlisting the services of a number of people, either paid or
unpaid, typically via the internet
Deontological Ethics ANS✔✔ system of decision-making that focuses on the
moral principles of duty and rules
, Solution 2024/2025
Pepper
Distributed Public Relations ANS✔✔ intentional practice of sharing public
relations responsibilities among a broad cross section of an organization's
members or employees, particularly in an online context
Dominant Coalition ANS✔✔ group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics ANS✔✔ moral principles that govern a person's or group's behavior
Flaming ANS✔✔ hostile communication among internet users
Feedback ANS✔✔ information returned from the environment in response to
an organization's action or communication that can be used for continuous
adjustment and improvement of the organization
General Public ANS✔✔ everyone in the world
Integrated Communiactions ANS✔✔ communicating with publics
consistently across organizational functions including public relations,
marketing and customer service
Listening ANS✔✔ deliberately paying attention to and processing what
others are communicating
Management Function ANS✔✔ part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in
its environment, rather than merely following the instructions of others
, Solution 2024/2025
Pepper
Nongovernmental Organizations (NGO) ANS✔✔ organized at the local,
national, or international level, and even clubs and student groups
Organizations ANS✔✔ large corporations, small businesses, nonprofits,
schools, government agencies
Proactive ANS✔✔ a management style that is anticipatory, change-oriented
and self-initiated to improve the organization's environment and its future
Public Relations (PRSA def) ANS✔✔ a strategic communication process that
builds mutually beneficial relationships between organizations and their
publics
Publics ANS✔✔ groups of people with shared interests related to
organizations
Reactive ANS✔✔ a management style that mainly responds to problems as
they arise rather than anticipating them and averting them
Social Media Influencers ANS✔✔ social media user who has earned
credibility with specific publics and who can be instrumental in strategic
communication programs because of his or her reach and engagement
Spin ANS✔✔ disingenuous strategic communication involving skewed
interpretation of presentation of information
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