PUR3000: Exam 1 Study Guide Questions And
Answers Latest Update
Accredited Business Communicator (ABC) ANS✔✔ credential awarded by
IABC to recognized communicators who have reached a globally accepted
standard of knowledge and proficiency in their chosen field
Accredited in Public Relations (APR) ANS✔✔ credential awarded by PRSA
and other UAB affiliates to those who have demonstrated competency in the
knowledge, skills and abilities required to practice public relations
effectively
Authenticity ANS✔✔ the degree to which one communicates reliably,
accurately and true to his or her own character and the character of the
organization that he or she represents
Conversational Voice ANS✔✔ an authentic, engaging and natural style of
communication that publics perceive to be personable
Crowdsource ANS✔✔ obtain (information or input into a particular task or
project) by enlisting the services of a number of people, either paid or
unpaid, typically via the internet
Deontological Ethics ANS✔✔ system of decision-making that focuses on the
moral principles of duty and rules
, Solution 2024/2025
Pepper
Distributed Public Relations ANS✔✔ intentional practice of sharing public
relations responsibilities among a broad cross section of an organization's
members or employees, particularly in an online context
Dominant Coalition ANS✔✔ group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics ANS✔✔ moral principles that govern a person's or group's behavior
Flaming ANS✔✔ hostile communication among internet users
Feedback ANS✔✔ information returned from the environment in response to
an organization's action or communication that can be used for continuous
adjustment and improvement of the organization
General Public ANS✔✔ everyone in the world
Integrated Communiactions ANS✔✔ communicating with publics
consistently across organizational functions including public relations,
marketing and customer service
Listening ANS✔✔ deliberately paying attention to and processing what
others are communicating
Management Function ANS✔✔ part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in
its environment, rather than merely following the instructions of others
, Solution 2024/2025
Pepper
Nongovernmental Organizations (NGO) ANS✔✔ organized at the local,
national, or international level, and even clubs and student groups
Organizations ANS✔✔ large corporations, small businesses, nonprofits,
schools, government agencies
Proactive ANS✔✔ a management style that is anticipatory, change-oriented
and self-initiated to improve the organization's environment and its future
Public Relations (PRSA def) ANS✔✔ a strategic communication process that
builds mutually beneficial relationships between organizations and their
publics
Publics ANS✔✔ groups of people with shared interests related to
organizations
Reactive ANS✔✔ a management style that mainly responds to problems as
they arise rather than anticipating them and averting them
Social Media Influencers ANS✔✔ social media user who has earned
credibility with specific publics and who can be instrumental in strategic
communication programs because of his or her reach and engagement
Spin ANS✔✔ disingenuous strategic communication involving skewed
interpretation of presentation of information
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Schoolflix. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.99. You're not tied to anything after your purchase.