Exam (elaborations)
PUR3000 Exam 1 Questions And Answers Latest Update
- Course
- PUR3000
- Institution
- University Of Florida
PUR3000 Exam 1 Questions And Answers Latest Update
[Show more]
Content preview
Solution 2024/2025Pepper
PUR3000 Exam 1 Questions And Answers
Latest Update
Accredited Business Communicator (ABC) ANS✔✔ credential awarded by
IABC to recognize communicators who have reached a globally accepted
standard of knowledge and proficiency in their chosen field
Accredited in Public Relations (APR) ANS✔✔ Credential awarded by PRSA
and other UAB affiliates to those who have demonstrated competency in the
knowledge, skills and abilities required to practice public relations
effectively
authenticity ANS✔✔ the degree to which one communicates reliably,
accurately and true to his or her own character and the character of the
organization that he or she represents
conversational voice ANS✔✔ an authentic, engaging and natural style of
communication that publics perceive to be personable
crowdsource ANS✔✔ obtain (information or input into a particular task or
project) by enlisting the services of a number of people, either paid or
unpaid, typically via the Internet.
Deontological Ethics ANS✔✔ system of decision-making that focuses on the
moral principles of duty and rules
, Solution 2024/2025
Pepper
Distributed public relations ANS✔✔ intentional practice of sharing public
relations responsibilities among a broad cross section of an organization's
members or employees, particularly in an online context
dominant coalition ANS✔✔ group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics ANS✔✔ moral principles that govern a person's or group's behavior
Feedback ANS✔✔ information returned from the environment in response to
an organizations action or communication that can be used for continuous
adjustment and improvement of the orginization
Flaming ANS✔✔ hostile communication among internet users
General Public ANS✔✔ a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and
relationship building
integrated communication ANS✔✔ communicating with publics consistently
across organizational functions including public relations, advertising,
marketing, and customer service
Listening ANS✔✔ deliberately paying attention to and processing what
others are communicating. In public relations and organizational
communication, this means processing feedback
, Solution 2024/2025
Pepper
Management function ANS✔✔ part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in
its environment, rather than merely following the instructions of others
Nongovernmental Organization ANS✔✔ a group of people organized at the
local, national, or international level, often serving humanitarian functions
and encouraging political participation. Many NGOs work closely with the
United Nations
Orginization ANS✔✔ a group of people organized in pursuit of a mission,
including businesses, nonprofits, NGOs, clubs churches unions schools
teams and gov agencies
Proactive ANS✔✔ a management style that is anticipatory, change-oriented
and self-initiated to improve the organization's environment and its future
Public Relations ANS✔✔ management of communication between an
organization and its publics or the strategic communication process that
builds mutually beneficial relationships between organizations and their
publics
Social Media Influencer ANS✔✔ earned credibility with specific publics and
who can be instrumental in strategic communication programs bc of his or
her reach and engagement
general public ANS✔✔ a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and
relationship building
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Schoolflix. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73216 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now