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MKT 3340 Final Exam of Questions and Correct Answers
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MKT 3340 Final Exam of Questions and Correct Answers
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MKT 3340 FinalCh. 11 - Question and answers
Which of the following was NOT one of the four types of analysis objectives mentioned
in your textbook? - Question and answersType II analysis
Computing the average number of dollars college students have on their credit card
balances exemplifies: - Question and answerssummarizing
_________________ analysis is defined as describing the data in the sample with the
use of percentages or averages. - Question and answerssummarization
Which of the following is appropriate when the research objective is description? -
Question and answersaverages
The expression of how similar respondents are to one another is referred to as
_______________. - Question and answersvariability
In a bar chart depicting a percentage distribution, "high variability" is noted when: -
Question and answersthe bars are roughly equal
What would you use to summarize a metric variable? - Question and answersMean,
range, standard deviation.
What percent of the area under the normal curve is covered by ±1.96 standard
deviations? - Question and answers95
Thinking of a standard deviation and the shape of the distribution, the distribution is
"stretched out at both ends" (flat) when the standard deviation is: - Question and
answershigh.
In XL Data Analyst, if you want to summarize a metric variable, you would select which
of the following? - Question and answersclick on XL Data Analyst, Summarize, select
Averages
Ch. 12 - Question and answers
Every sample contains information about its population and there is always some
sampling error. - Question and answersTrue
______________________ is the act of estimating a population fact from a sample
finding. - Question and answersGeneralization
, Which of the following is the symbol for population percentage? - Question and
answersπ
Generalizations are greatly influenced by the: - Question and answerspreponderance of
evidence.
Statisticians use Greek letters to designate: - Question and answerspopulation facts or
parameters.
The larger the sample, the more _______ you have when you generalize your sample
findings to the population facts. - Question and answersprecision
Estimating a population percentage is done when the variable is scaled as: - Question
and answerscategorical
A __________________ is a prediction about the population value based on prior
knowledge, assumptions, or intuition. - Question and answershypothesis
A toy store owner hypothesizes that parents spend less than $100 on toys per visit to
her store. This is: - Question and answersa directional hypothesis.
When you use your XL Data Analyst to test a hypothesis about an average, you must
do which of the following? - Question and answersGeneralize-hypothesis test-average.
Ch. 13 - Question and answers
Which of the following marketing concepts is an important reason for analyzing
differences? - Question and answersmarket segmentation
When comparing, a categorical scale requires that the researcher compare: - Question
and answerspercentages.
When using XL Data Analyst to compare two mutually exclusive groups as to their
respective percentage on a category, the _________ variable is the variable on which
the groups will be compared. - Question and answerstarget
When testing for the differences between two averages the s1 in the formula stands for:
- Question and answersStandard deviation of sample 1.
__________________ significance depends on whether or not there is a managerial
application that uses the statistical difference. - Question and answersPractical
ANOVA's ____________ hypothesis is that none of all possible group-to-group
averages is significantly different: that is, there is not one single significant difference
that exists between any possible pair of groups. - Question and answersNull
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