Summary
Samenvatting Productontwikkeling opdracht: reisarrangement maken
- Course
- Institution
In dit document staat de uitwerking van het vak productontwikkeling (jaar 1).
[Show more]
Seller
Follow
sashaelzenga
Content preview
,InhoudInleiding............................................................................................................................................2
Concurrentieanalyse..........................................................................................................................3
NRV.....................................................................................................................................................3
Travelworld.........................................................................................................................................3
Conclusie............................................................................................................................................4
Bestemmingsanalyse.........................................................................................................................5
Faciliteiten..........................................................................................................................................5
Accommodaties..............................................................................................................................5
Eten en drinken in Costa Rica..........................................................................................................5
Geldzaken/valuta in Costa Rica.......................................................................................................5
Openingstijden...............................................................................................................................5
Attracties............................................................................................................................................5
Infrastructuur.....................................................................................................................................5
Wegen.............................................................................................................................................5
Drinkwater......................................................................................................................................5
Communicatie.................................................................................................................................5
Transport............................................................................................................................................6
Hospitality...........................................................................................................................................6
De uitgewerkte reis...........................................................................................................................7
4 P’s....................................................................................................................................................7
Product...........................................................................................................................................7
Prijs.................................................................................................................................................7
Promotie.........................................................................................................................................7
Plaats..............................................................................................................................................7
Pine & Gilmore: de 4 belevingselementen.........................................................................................8
Entertainment.................................................................................................................................8
Educatie..........................................................................................................................................8
Escapisme.......................................................................................................................................8
Esthetiek.........................................................................................................................................8
Het MVO-component van de reis aan de hand van de 3 P’s...............................................................9
People, Planet en Profit..................................................................................................................9
Dag tot dag programma...................................................................................................................10
Reisroute..........................................................................................................................................17
Bibliografie......................................................................................................................................18
1
, Inleiding
Costa Rica is voor deze opdracht geselecteerd vanwege de veelzijdigheid, met natuurlijke schoonheid,
avontuur, een rijke cultuur en duurzaamheid. Het thema voor de reis is 'actieve rondreis', passend bij
het overvloedige aanbod van activiteiten, vooral in de natuur. De doelgroep betreft avontuurlijke
reizigers van 20 tot 35 jaar, die actief en avontuurlijk zijn.
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller sashaelzenga. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.36. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
66579 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now