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BTEC Unit 9 Creative Product Promotion P5 (Pass)
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BTEC Unit 9 Creative Product Promotion P5 (Pass)
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P5:Design a promotional campaign for a given product/service to meet the needs of a given
campaign/creative brief.
In this assignment I am going to design a promotional campaign for a given product/service to meet the
needs of a given campaign/creative brief.
In this assignemnt i will be making a promotional campaign for the company Super Sub. Super Sub has a
range of unique delicious and healthy sandwiches and snack. The sandwiches are of high quality with
only the best ingredients being used to make it, which makes it differnt from other leading brands. The
aims and objevtives for this business are;
Aims and objectives:
To get 1 million sampling opertunnities in June, July and August
25% of the customers should be able to recall several chareesteristics of the Super Sub brand
Create brand and prodcut awareness for our company and product
Increase sales revenue by the end of the year compared to last year
Campaign tactics
So the main tactics which i will be using will be doing research into the target market finding out if they
are interested in this prodcut and if they would purchase it and how much they would be willing to pay
for. I will also be doing advertisements for the brand and product to create brand awareness which will
result in customers visitng our stores to purchase our products.
Promotional plan
Target Audience: The target audience for our prodcut are young adults, 65% female and 35% male not
related to ethnicity. Because of the luscious and rich appeal a certain level of income and spending is
required.
Promotional message: the message we want to spread out with this campaign is that there is a new
sandwhich company that will offer high qualitya nd delicious sandwiches and snacks for affordable price.
Promotional budget: the budget for research development and promotional costs is €1.750.000. this is
based on years of expereince of the marketing department of Super Sub.
Money will be spent on the following things:
Social media: €15.000 – paying for ads on Instagram, Facebook, etc.
Sampling; €5.000 – costs of giving out samples of our product in major cities for free.
Youtube: €5.000 – advertising budget for making an advertisement and showing it on Youtube.
Billboards: €1.000 – cost of billboard advertising in major cities.
Radio: €12.000 – cost of making an radio commercial and playing it 150 times.
Rest of the money: Stores – moeny that will be spent in the stores on; furniture, lighting, etc.
Promotional mix:
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