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BTEC Unit 36 Starting A Small Business P5 (Pass)
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BTEC Unit 36 Starting A Small Business P5 (Pass) Inclusive: - SWOT analysis - PESTLE - HRM Policy - Ansoff Model
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Business ProposalOwner Name: Hasnain Butt
Name Company: Bluestone Sports Shoes
Product Name: Baller Boots V1
1
,Index
Front page
Page 1
Index
Page 2
Introduction
Page 3
Business idea
Page 4
Target audience
Page 9
Skills and personal development
Page 10
Legal and financial aspects affecting the business
Page 11
SWOT Analyses
Page 13
PESTLE Analyses
Page 14
HRM Policy
Page 15
Ansoff Model
Page 16
Financial Documents (Cash slow forecast, Balance sheet
and P&L Statement) Page 17
Conclusion
Page 19
Sources
Page 20
Survey Primary research
Page 21
2
, Introduction
In this business proposal I will be introducing my new football boots brand; Blue Stone Sport Shoes. My
company will offer one of the most innovative football boots in the market. The product is called the
Baller Pro V1. The boot has a storage place for a within the outsole for a data capturing chip. This chip
measures the following performances of the player who wears the boot:
Speed
Average speed
Maximum speed
Number of sprints
Distance covered
Work rate
The data recorded from the chip during matches and trainings will be wirelessly sent to the player’s
profile which he/she made when purchasing the product from our website. From here the player can
compare performances between matches and trainings.
Players aspire to improve their performance and with the Baller Pro V1 they can analyze their
performance and set achievable goals.
The product will be manufactured in China and so will be the Chip. The boot will be directly purchased
as a finished product from a Chinese sports shoe manufacturer. The logo and packaging will also be
customized by this manufacturer. The product will be shipped to the manufacturer of the chip. This
manufacturer will implant the chip into the boot and sent the finished product to The Netherlands. In
the Netherlands the product will be stored in my own warehouse from which also the company is going
3
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