Exam (elaborations)
BUS 310 Final Questions And Answers Latest Update
- Module
- BUS 310
- Institution
- University Of Southern California
BUS 310 Final Questions And Answers Latest Update
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Solution 2024/2025Pepper
BUS 310 Final Questions And Answers Latest
Update
1. Startups are about
2. Big companies are about ANS✔✔ 1. Search
2. Execution
When was the Dutch East India Co., the first "modern corporation"
developed? ANS✔✔ 1602
T/F
All changes create opportunity ANS✔✔ False
T/F
It is important to create a five-year business plan as the first thing to do
when you have an idea for a company. ANS✔✔ False
According to Blank, what percentage of software features are "unwanted by
customers"? ANS✔✔ 85-95%
What is the problem with "Waterfall Engineering"? ANS✔✔ It assumes from
day one that you know what the customer wants
Why do most startups fail? ANS✔✔ They have a lack of customers
, Solution 2024/2025
Pepper
Which comes first, Customer Validation or Customer Discovery? ANS✔✔
Customer discovery
What company has been using Agile Engineering Process for years? ANS✔✔
Toyota
Which, of the following, is the most important activity for a startup at the
beginning? ANS✔✔ Customer development
What is the primary function of a Business Model Canvas? ANS✔✔ To serve
as a scorecard in the search for a business plan
Over the long run, how does a company measure success? ANS✔✔ Profits
What is the purpose of a start-up? ANS✔✔ Search for a repeatable and
scalable business model
What is a business model? ANS✔✔ To describe how a company creates
value while delivering products/services to customers
T/F
According to Blank, customers care the most about how cool your
technology is. ANS✔✔ False
Which of the following are examples of a "need?" ANS✔✔ 1. Entertainment
2. Communication
3. Transportation and mobility
, Solution 2024/2025
Pepper
4. Health and well-being
What is a "unit of desire"?
Select one:
a. How many units of an item you want to buy
b. Something you really, really have to have
c. Common need shared by a group of customers
d. The subjective price a customer places on solving a problem ANS✔✔
Common need shared by a group of customers
T/F
According to Blank, the TAM (total available market) is much larger for a
problem than a need ANS✔✔ False
Why is it is important to create a customer archetype?
Select one:
a. To know which magazines to run ads in
b. To be able to sterotype your customers
c. To develop a detailed sales and marketing plan
d. To develop a detailed hypothesis about who your customers are and how
they behave ANS✔✔ To develop a detailed hypothesis about who your
customers are and how they behave
Which of the following are examples of virtual channels?
Select one:
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