Salesforce Marketing Cloud Email Marketing Specialist Certification Exam Practice Questions and Answers
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Course
Salesforce
Institution
Salesforce
Salesforce Marketing Cloud Email
Marketing Specialist Certification Exam
Practice Questions and Answers
What are the 4 ways to segment subscribers? - ANSWER-Groups
Measures
Data Filters
SQL Activities
What are Groups? - ANSWER-A subset of a list
What are the 4 types of Groups? - ANSWER-Attr...
What are the 4 elements of a Dynamic Content rule? - ANSWER✔✔-The attribute (state)
The operator (equals)
The attribute values (Indiana)
Content to be displayed for selected values
How can you improve declining engagement? - ANSWER✔✔-Utilize dynamic content
Consider the stage of the customer journey and communicate accordingly
Creating a Cart Abandonment email campaign (if a retailer)
Ensure that your emails render on mobile
Consider channels beyond email (SMS, Mobile Push, etc.)
What are the requirements of the CAN-SPAM Act? - ANSWER✔✔-Identify sender in the header
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