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Salesforce Marketing Cloud Email Marketing Specialist Certification Exam Practice Questions and Answers $13.49
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Salesforce Marketing Cloud Email Marketing Specialist Certification Exam Practice Questions and Answers
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Salesforce Marketing Cloud Email Marketing Specialist Certification Exam Practice Questions and Answers What are the 4 ways to segment subscribers? - ANSWER-Groups Measures Data Filters SQL Activities What are Groups? - ANSWER-A subset of a list What are the 4 types of Groups? - ANSWER-Attr...

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  • October 31, 2024
  • 39
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • salesforce marketing cloud email marketing special

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  • Salesforce
  • Salesforce

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©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




Salesforce Marketing Cloud Email

Marketing Specialist Certification Exam

Practice Questions and Answers


What are the 4 ways to segment subscribers? - ANSWER✔✔-Groups


Measures


Data Filters


SQL Activities


What are Groups? - ANSWER✔✔-A subset of a list


What are the 4 types of Groups? - ANSWER✔✔-Attribute Based




Random (Automatically generated)




Interval-Based ("include every third subscriber")

Page 1/39

, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




Data filtered


What are measures? - ANSWER✔✔-A unit of subscriber behavior that you define in Email Studio


What are data filters? - ANSWER✔✔-Similar to a group, but can be applied to Lists or Data Extensions

and can include and/or statements.


What is the data source for a List data filter? - ANSWER✔✔-Profile Attributes


What is the data source for a Data Extension data filter? - ANSWER✔✔-The Data Extension


What is a Query Activity? - ANSWER✔✔-An activity that retrieves data extension or data view

information, then includes that information in a data extension


What are 2 uses for a Query Activity? - ANSWER✔✔-Pull and combine data from multiple data

extensions




Retrieve up to six months' data from any table


Where is a Query Activity executed? - ANSWER✔✔-Automation Studio


How long will a Query Activity execute a SQL query before failing? - ANSWER✔✔-30 minutes


Page 2/39

, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




What is a Personalization String? - ANSWER✔✔-A tag that inserts attributes from your account into

email


Where can Personalization Strings be placed in an email? - ANSWER✔✔-Subject Line


Content Box


What are the 3 ways to use Personalization Strings? - ANSWER✔✔-To include data about the email

(%%xtmonth%%)




To include data about the recipient


(%%emailaddr%%)




To include data about the sender


(%%replyname%%)


What is Dynamic Content? - ANSWER✔✔-Content that displays in a content box according to rules that

you define


What data are Dynamic Content rules based on? - ANSWER✔✔-Subscriber Profile Attributes



Page 3/39

, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




Data Extension data


What are the 4 elements of a Dynamic Content rule? - ANSWER✔✔-The attribute (state)


The operator (equals)


The attribute values (Indiana)


Content to be displayed for selected values


How can you improve declining engagement? - ANSWER✔✔-Utilize dynamic content




Consider the stage of the customer journey and communicate accordingly




Creating a Cart Abandonment email campaign (if a retailer)




Ensure that your emails render on mobile


Consider channels beyond email (SMS, Mobile Push, etc.)


What are the requirements of the CAN-SPAM Act? - ANSWER✔✔-Identify sender in the header




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