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GOOGLE ADS -SEARCH PROFESSIONAL CERTIFICATION EXAM QUESTIONS AND ANSWERS
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GOOGLE ADS -SEARCH PROFESSIONALCERTIFICATION EXAM QUESTIONS AND
ANSWERS
What's the additional value of responsive search ads when they run in the same
campaigns as Broad Match and Smart Bidding? - ANSWER An average of
20% more conversions at a similar cost per action
Broad Match - ANSWER The keyword match type that search engines default
to, determines which search terms your ads are eligible to match against.
Smart Bidding - ANS bid strategies that use Google AI to optimize for
conversions or conversion value in every auction—a feature known as "auction-
time bidding".
Target CPA, Target ROAS, Maximize conversion and Maximize conversion
value are all Smart Bidding strategies
3 Components of Google Campaigns - ANS 1. Targeting
2. Ad Formats
3. Bid Strategies
Two Keywordless Search-Enabled Ad Types - ANSWER 1. Dynamic Search
Ads (or, DSAs)
2. Performance Max
Disadvantages of Performance Max - ANSWER low control advertisers have
over their targeting and performance data. The campaign manager's ad server
doesn't let advertisers access keywords or audience data. Users can't add
negative keywords or use smart bidding strategies
Performance Max - ANSWER Available for Search, YouTube, Display,
Discover, Gmail and Maps.
, - Leverage Machine learning models to optimize bids and placements for
conversions or conversion value for your goals but you can provide critical
inputs such as audience signals including your customer data and high-quality
text, images and videos which can hugely improve your campaign.
The bid strategy you choose determines how you'll. - ANSWER prioritize
serving ads and user engagement of your ads
If you focus on conversion volume for your bid strategy you will have the
option to set a. - ANSWER target cost per action (target CPA)
If you focus on conversion value for your bid strategy, you will have to option
to set a. - ANSWER target return on ad spend (target ROAS).
Google Search Partners - ANSWER Includes third-party websites that provide
search, for example, Yahoo is currently a partner. Google Search Partners also
include other Google-owned properties such as Google Maps.
Two types of maximizations you can use in Smart Bidding - ANSWER 1.
Target ROAS - Relates to the goal of increasing profit or hit a certain profit
margin
2. Target CPA - Relates to increasing sales or leads
What 6 things are taken into account in Google's Ad Auction? - ANSWER 1.
Bid
2. Ad Rank Threshold
3. Context of the persons search
4. Asset Impact
5. Auction time ad quality
6. Auction competitiveness
Ad rank threshold - ANSWER To help ensure high-quality ads, we set
minimum quality thresholds that an ad must achieve to show in a particular ad
position.
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