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BTEC Unit 10 Market Research In Business P1 (Pass)
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BTEC Unit 10 Market Research In Business P1 (Pass)
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P1: Cola-KiwiExplain 3 primary research methods and 3 secondary research
methods you are going to use for your new Coca-Cola product.
Product Name: Cola-Kiwi
The new Coca-Cola product we are going to make is the Cola-Kiwi. It
is a regular Coca-Cola drink with less sugar, so you can taste the kiwi
in it. it is served in a 33Ml can. The product can be bought at; Local
supermarkets, Grocery stores and Restaurants. The retail price we
will be asking for the drink is €0,58. It is more expensive than the
regular Coca-Cola drink, because it has a kiwi flavor and kiwi is in
general already expensive.
Surveys
There are 4 kind of surveys; Postal, Face-to-Face, Telephone and
Email. The survey method`s we are going to use for our product the
Cola-Kiwi are; The Face-To-Face survey`s and the Telephone survey`s,
because with this two-kind method`s there is a small chance that the
respondent will give false answers. With the Face-to-Face survey the
customer can taste the product and judge it whether like likes it or
not. With the telephone survey a customer must answer question
after question, so he will not have enough time to think about a lie.
We have left off the Postal and Email survey method, because it is
easy to delete these kinds of survey method and people can also read
over it (not see it).
Observation
The second primary method we are going to use for our product
Cola-Kiwi is; Observation. We are going to hire professional
researcher`s from research company to find out the buying behavior
of the customer in the drink branch. We will send the researchers to
big supermarkets like; Tesco, Amazon or Albert Heijn. We have
chosen for this method instead of other methods because it will give
a clear image about the product the customer buys these days.
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