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BTEC Unit 10 Market Research In Business M1 (Merrit)
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BTEC Unit 10 Market Research In Business M1 (Merrit)
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By: lawenali1 • 3 year ago
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M1: Cola-Kiwi in Dutch or JapanExplain with examples how the two markets differ.
Factor Netherlands Japan
Average Net. Salary € 2.263,00 € 1.889,43
Unemployment 4.1% 2.8%
Main Industry Oil and Natural Gas, Motor vehicles,
Metal and Electronic
Engineering Equipment,
Products, Machine Tools,
Chemicals, Steel Nonferrous
Petroleum, Metals and Ships
Construction,
Microelectronics
Exports $528.2 billion $683.3 billion
Imports $429.5 billion $625.9 billion
Population 17.02 million 172 million
Continent Europe Asia
The average net income in The Netherlands is with
almost 15% higher than the net income in Japan, which
means the people in The Netherlands get more paid,
which means they will choose to buy more products or
services or maybe luxurious products or services. For
our product the Cola-Kiwi I think it doesn`t matter in
which market you sell the product, because it is not too
expensive. We need to keep in mind that the Japanese
people mostly drink tea and lukewarm water, So or
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