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BTEC Unit 10 Market Research In Business M2 (Merrit)
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BTEC Unit 10 Market Research In Business M2 (Merrit)
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M2: Cola-KiwiPresent a planning on launching your new Coca-Cola product in The
Netherlands.
In this assignment I am going to present a planning of 4 months
before launching our new Coca-Cola product the Cola-Kiwi.
4 months before the launching of our new product
4 months before launching our new product we will ask the customer
what they would like. We will try to get advice from the customer
about; the product, marketing campaign, where the product must be
sold and the price of the product. With the information received from
the asked customers, we will try to make a product which the
customers asked for. This way we will be sure the product will be a
success because it is a product the customers wished for. The
customers will be asked trough surveys, because survey take not too
much time to be filled in and that is pleasant for a lot of people. The
surveys will be spread out in crowded cities like Den Haag,
Rotterdam, Amsterdam & Utrecht. In the shopping malls of these
cities in the weekend, because a lot of people go out shopping in the
weekend and most of the people are also free so they will have
enough time to fill in the survey.
3 months before the launching of our new product
3 months before the launching of our new product we will think
about the marketing activities. We will decide on which date the
product will be launched in the Netherlands. We will decide the
marketing budget, we will update the coca cola website and we will
start sending emails to important customers like; Restaurants and
supermarkets. We will also decide which tv channel we are going to
advertise on. We will choose a tv channel our target market (people
aged from 16 – 50) and put our effort in that/these channel(s).
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