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BTEC Unit 12 Internet Marketing In Business P2 (Pass)
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BTEC Unit 12 Internet Marketing In Business P2 (Pass)
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P2: Describe how selected organizations use internet marketing.How is Zalando using online promotion?
Zalando uses a lot of online promotion methods; one of them is the search engine optimization. In
the example below I have simply just searched up Nike trainings suit and one of the top
recommendations were Zalando. If you look closely you can see text like; free delivery, fast delivery
and online shop next to the link. They do this to attract customers. Another methods of online
promotion used by Zalando is banners as well as on their own web shop as well on other web shops.
An example of this is the Clark shoes banner below which I found on the Zalando website. Zalando
also uses social media as a online promotion source. Zalando has almost 800k followers on instagram
they usually post photos of their newest collection which get thousands of likes.
How is Apple using online promotion?
Apple uses almost the same methods for online promotion as Zalando. They also have search engine
optimization. I searched for the brand new iPhone 11 and one of the first suggestions was Apple,
however apple doesn’t have the same text next to their link as Zalando has. They just put down the
, link a next to it a little bit information like; with the new camera system and battery for a whole day.
Another online promotion method used by apple is banner advertising on their web shop. When you
visit the web shop the first thing you will see is the newest product which Apple released nowadays
this is the iPhone 11. When you’re on the website you can immediate click on either buy the product
or get more information about it. The last method apple uses for online promotion is emailing. Below
I have put an example of my own email. Today in the morning I received an email from apple that
their music streaming service has a free trial for 3 months. This is not the only promotion Apple sends
through email to its customers they also send discounts on products or promotion codes.
What is Zalando promoting online?
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