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ARM 401 Chapter 8 - Part WITH 100- SURE ANSWERS
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11/1/24, 1:05 AM ARM 401 Chapter 8 - Part 1 Flashcards | QuizletARM 401 Chapter 8 - Part 1ANSWERS SOLVED
CORRECTLY TO SCORE A+
Terms in this set (59)
One of the top concerns of risk Reputation risk.
professionals today is:
Social media has allowed for an Two-way communication between business companies and the public.
unprecedented level of:
Develop ongoing relationships with customers, and to create and convey a
Many companies use social media to:
customer-friendly image that contributes to their success.
These benefits, however, come with the risk A public relations disaster with the click of a button.
of causing:
Every interaction with the public through Offending or ignoring an important segment of the market, even if accidentally.
social media brings with it the possibility of:
Risk managers need to be prepared to deal The myriad of legal and operational risks that can arise.
with not only the unintended
consequences of a poorly worded
communication, but also:
Developing ongoing relationships with customers.
Creating and conveying a customer-friendly image that contributes to business
success.
Disseminating information.
Providing customer service and gathering feedback.
These are examples of how a company can
Monitoring public perception of products and services and responding quickly to
benefit from using social media:
significant changes in those perceptions, particularly negative ones.
Gathering information about prospective employees.
Promoting products or services.
Monitoring social networks and blogs for references to its own and competitors'
products and services.
For good or bad, social media provides a Copied, expanded upon, and communicated to millions of people almost
vehicle through which any message can be: instantaneously.
A single negative item of information, Can reverse a company's positive image and severely damage its reputation in a
whether patently false, true, misinterpreted, matter of hours, if not minutes.
or out of context:
For example, with smartphones being The company had a chance to respond or correct the record.
nearly omnipresent, someone could film an
employee of a retail chain having a
disagreement with a customer demanding
a better price than the employee was
authorized to offer. If that video were
edited to make it look as though the
employee was berating the customer
without reason and was shared out of
context online, it could be seen by
potential customers around the world,
before:
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, 11/1/24, 1:05 AM ARM 401 Chapter 8 - Part 1 Flashcards | Quizlet
Even after the retail chain clarified what The exposure the original video received.
happened, its response may never get:
Through the social networking activities of Reputational risk.
their employees, companies are also
exposed to this risk:
Disgruntled employees may post negative A response or an apology from the company itself.
comments about their employer,
competitors, customers, or other
stakeholders, requiring:
Illegal or unfavorable acts, resulting in the company's becoming the focus of
It's also possible that an employee could
boycotts or social media campaigns designed to pressure it into taking actions it
be identified online participating in:
might not want to take, such as firing the employee.
Social media activities can also lead to: Lawsuits or prosecution for violations of the law.
Legal risks associated with social media A company's employment practices, computer-security practices, privacy policy, or
can arise from: use of intellectual property.
These risks also exist outside social media, Increase the degree of exposure.
but the pervasiveness of social networking
and the speed at which communication
occurs can significantly:
Because so much of people's personal Take that information under consideration when making hiring or other employment-
information has become readily available related decisions.
on social networking sites, some employers
will:
Employers may acquire information about Profiles and posts on social networking sites or from internet searches.
prospective employees from:
Although hiring decisions based on any Behavior that would directly affect an applicant's job responsibilities.
such information relating to race, age,
disability, and so forth may be
discriminatory and illegal, employers can
base hiring decisions on personal
information acquired from social media
sources if it relates to:
For example, a veterinarian's office may be Getting annoyed around animals.
justified in not hiring an applicant for a
receptionist position if he posted online
about:
Companies sometimes discipline or Comments related to the employer-employee relationship, such as complaints about
terminate employees because of wages or working conditions, are protected under the National Labor Relations Act
comments made to other employees on because they may relate to labor disputes or union organizing.
social networks. That discipline or
termination may violate specific laws. For
example:
Employees using social media may reveal Security.
confidential information that can threaten a
company's:
Failed contract negotiations with clients, safety problems with products under
They may post comments on:
development, or meetings with well-known clients.
Posted photos of work activities may reveal Culture, personnel, or products.
information about a company's:
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