Market Knowledge - ANSWER Demographic & product info about your
apartment community
Product Knowledge - ANSWER thorough understanding of all the products &
services available in your own community, apartment homes, amenities, surround
neighborhoods and that of your area's competitors
Resident Profile - ANSWER Specific info that describes the apartment
community's typical residents & their wants/needs/qualifying characteristics
Align your personal goals with... - ANSWER the goals of the community/owner
Always Keep Lines of... - ANSWER Communication clear & open
Network... - ANSWER outside your team
, lead generation system - ANSWER -property management software
-tracks online inquiries from prospective residents about community
automated revenue management - ANSWER use centralized databases of info
to help forecast supply & demand
When emailing residents... - ANSWER -be clear & concise
-check your spelling & grammar
-use friendly writing styles
-follow fair housing & other laws
Silo mentality - ANSWER -us vs. them
-certain groups are reluctant to share info w/ others
-harbor hostility towared othergroups w/in the same company
Steps to decrease the silo mentality - ANSWER -share a unified vision
-share responsibilites
-allow more ppl to have a voice
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