Definition of Benchmarking: - Answer -The investigation of competitor's product or
business processes to enhance the performance of the organization
-process of performance getting better continuously by identifying, understanding, and
adapting outstanding practices and processes found inside and outside the
organization
-soften improve any given business process by the exploitation of "best practices"
rather than measuring best performance
More on Benchmarking - Answer -NOT just simply copying another successful process
exactly
-understanding the conditions that allow for success of the process and attempting to
replicate the success within existing conditions
-conscientious effort at change is a major requirement for the Malcolm bald ridge award
Benchmarking is not limited to competitors.it involves: - Answer -knowing your
performance & circumstances
-knowing where you want your performance to be
-"exemplar" of future performance
-gap between "now" and "future"
-clear plan of closing gaps with measurable improvements
History of Benchmarking - Answer 1979 w/ Xerox
Early Inter-industry benchmarking at Xerox
, -objective: analyze competitive unit production costs in manufacturing
-action: compare fuji-xerox machine capabilities and features, tear down components
for study
-result: US manufacturing costs were much higher (xerox disposed of traditional budget
process and adopted Japanese cost targets), positive result led to benchmarking in all
of xerox
Evolution to Intra-industry benchmarking at Xerox
objective: enhance picking productivity with process improvements by studying
exemplar picking activity at LL bean
action : study ll bean warehouse operations, visit LL bean, compare both processes
result: implemented many of ll bean practices to modernize xerox warehouse activities
Why do we benchmark? - Answer profit
Quantitative benchmarking - Answer -demonstrates best RESULTS
-how high the numbers are
Qualitative benchmarking - Answer -demonstrates best PRACTICE
-PRACTICE generates results
Isn't enough to know how high the numbers are
Must know how these heights are achieved.
what are the tools
what is the technique
who is the coach
what is the nutritional regiment
CSCMP (council of supply chain managements) - Answer -published process standards
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