Marketing midterm questions With 100% Correct Answers
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Institution
Foundations
Marketing midterm questions With 100% Correct Answers
physiological - Answer-External agencies and government bodies publish safety ratings for cars to help consumers alleviate ________ risk.
/.compensatory decision rule - Answer-Erik was shopping for a new pair of sunglasses. Although he wou...
Marketing midterm questions With 100%
Correct Answers
physiological - Answer-External agencies and government bodies publish safety ratings
for cars to help consumers alleviate ________ risk.
/.compensatory decision rule - Answer-Erik was shopping for a new pair of sunglasses.
Although he would have liked to take the sunglasses home immediately after
purchasing them, he was willing to trade off immediate availability when he realized that
he could purchase the sunglasses online for a 30 percent discount. This is an example
of using a
/.esteem - Answer-Aisha has a strong desire to make the world a better place and is
concerned with saving the planet. Therefore, she shops local, buys organic foods, and
recycles regularly. Which of Maslow's needs does Aisha's actions fulfill?
/.postpurchase dissatisfaction - Answer-Marketers that set unrealistically high consumer
expectations of a product through advertising, personal selling, or other types of
promotion may generate higher initial sales, but it will eventually result in ________ if
the product fails to achieve these expectations.
/.An information search - Answer-According to the consumer decision process, after
consumers recognize the need for a product, they then engage in
/.psychological needs - Answer-________ pertain(s) to the personal gratification
consumers associate with the product or service.
/.conversion rate - Answer-Because not all purchase intentions result in an actual
purchase, retailers calculate the ________ to measure how effectively a decision to
purchase a specific product results in a completed purchase.
/.An internal search for information - Answer-________ involves the buyer considering
his own or her personal knowledge about a product based on past experiences.
/.evaluative criteria - Answer-The salient or important attributes about a particular
product that consumers base their product evaluations on are called
/.postpurchase cognitive dissonance - Answer-Sometimes called buyer's remorse,
________ is the internal conflict that arises from an inconsistency between two beliefs
or between beliefs and behavior.
/.need recognition - Answer-The discrepancy between a consumer's actual state and
desired state is associated with which step in the consumer decision process?
, /.evaluative criteria - Answer-Aaron considered three important attributes when deciding
which mechanic he wanted to use: the convenience of the location, hours of operation,
and price for services. In this situation, these three attributes are called
/.Performance - Answer-Of the five types of risk associated with purchase decisions,
which one involves the perceived danger inherent in a poorly performing product or
service?
/.financial - Answer-When a manufacturer offers a money-back guarantee on the
purchase of its products to show that the products will perform as expected, it is most
likely attempting to alleviate which risk?
/.retrieval - Answer-When consumers are engaged in the consumer decision process,
the specific brands or stores they can readily recall in a product category are referred to
as their ________ set.
/.functional needs - Answer-What need pertains to the performance of a product or
service?
/.perceptions - Answer-Sophia thinks the west side of her city is a great area to own a
home and raise a family. Yasir thinks the west side has too much crime, poor schools,
and would be a poor choice of location to own a home and raise a family. Sophia and
Yasir have different ________ regarding the west side of the city.
/.external search for information - Answer-When Carlos was considering buying a new
car, he sought out unbiased information and ratings about different makes and models
in Car and Driver magazine. What corresponds most closely to this aspect of the
decision process?
/.limited problem solving - Answer-Jamie loves Lululemon apparel for its style and
comfort. She needs new yoga pants, so she purchases a pair at Lululemon. This is an
example of which type of purchase decision?
/.habitual decision making - Answer-Whenever Laura buys shampoo, she always
automatically reaches for the same brand and puts it in her shopping cart with no
thought or effort. Laura is engaged in
/.financial - Answer-When a manufacturer offers a money-back guarantee on the
purchase of its products to show that the products will perform as expected, it is most
likely attempting to alleviate which risk?
/.habitual decision making - Answer-Whenever Laura buys shampoo, she always
automatically reaches for the same brand and puts it in her shopping cart with no
thought or effort. Laura is engaged in
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