Self-Reference Criterion ANS✔✔ The naive assumption that different cultures operate like one's
own.
Self-Reference Criterion ANS✔✔ The biggest cause of international business blunders
3 International Manager Choices in Deciding what to do with a concept employed in domestic
operations ANS✔✔ Transfer it intact
Adapt it to local conditions
Not use it overseas
Origins of International Business ANS✔✔ Phoenician & Greek Merchants
Chinese Expansion of Agricultural & Industrial Productions
Rise of Ottoman Empire
Colonial Trading (Brit & Dutch East India Campaign, America)
Industrial Rev (Rise of Modern MNCs)
5 Drivers of Firm's Internationalization ANS✔✔ Political
Technological
Market
Cost
Competitive
Globalization (Economic) ANS✔✔ The tendency toward an international integration and
interdependency of goods, technology, information, labor and capital, or the process of making this
integration happen
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