10) Which type of market distribution strategy places low cost goods at as many distribution
points as possible?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
Answer: D
TE
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
ST
11) If a producer wants a product to have promotional advantage and increased attention in the
sales effort, what distribution process should they pursue?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
SO
E) Channel captains
Answer: A
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
LU
distribution.
12) What is the potential result when one member of a channel receives preferential treatment?
A) Channel reward
B) Channel conflict
C) Channel leadership
TI
D) Channel captain
E) Channel alienation
Answer: B
Difficulty: Moderate
O
AACSB: Application of Knowledge
Quest. Category: Application
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
N
wertyuio
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller testsolution. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.