,ETP3702 Assignment 5 Semester 2 2024 ;100 %
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Read the case study below and answer all the questions that
follow. Case study: ANAT, franchising made your way If you are
looking for shwarma, falafel or a laffa (wrap), then the best can
be found only at ANAT. ANAT's history goes back to the mid-
1900s. ANAT’s grandfather started the falafel and shwarma
family business in 1945 and two generations later it’s still
growing. Together with ANAT’s appetising and appealing meat
rotisseries and its ‘make it your way’ concept, you choose how
you want your meal from only the freshest ingredients that are
also healthy and wholesome. When selecting a franchisee to
become part of the ANAT family, ANAT looks more at the person
than at their past achievements. So, although having owned a
business before or having worked in the food industry would be
an advantage, it is by no means the deciding factor. ANAT looks
for burning desire to achieve, passion for food, creativity and
innovation, commitment to delivering excellent quality
products and service, an inspired, energetic and strong
personality with the ability to manage and motivate others.
Right from the beginning, ANAT is at its franchisees side. ANAT
provides complete training for you and your staff on all things
related to the complete operational requirements of running an
, ANAT outlet. ANAT also assists franchisees with selecting their
premises. Once you are up and running, ANAT will provide daily
operational, product, financial and marketing support. Approval
of a franchisee happens by way of an interview to ensure that
both parties are happy. Training and store set-up takes between
one and two months, depending on how quickly the franchisee
understands the processes. Included in the set-up cost is a
launch marketing campaign to ensure that break-even point is
reached within the first three months. Having started from a
mobile unit at Bruma Flea Market, to having over 30 stores
throughout the country; ANAT Falafel & Shwarma has certainly
made its mark. 1.1 ANAT started off as a family business that
has remained in the family for two generations. What are the
FIVE (5) critical steps of a succession plan that ANAT has to be
aware of? (5) 1.2. Franchising is one form of business licensing
that ANAT has taken, and these forms are often described as
franchises. Explain the FOUR (4) forms of licensing. (4) 1.3. With
examples from the case study, explain TWO (2) duties of the
franchisor. (6) 1.4. Discuss THREE (3) advantages of a franchise
that an ANAT franchisee should be aware of. (6) 1.5. Discuss
THREE (3) disadvantages of a franchise that ANAT must be
aware. (6) 1.6 The way in which franchisees behave and
conduct business can sometimes affect the franchisor
negatively. With evidence from the case study, explain FOUR (4)
things that ANAT looks at when selecting a franchisee. (8)
1.1. Critical Steps of a Succession Plan for ANAT
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