Exam (elaborations)
Stukent Marketing Certification questions with correct answers
- Course
- Stukent Mrketing
- Institution
- Stanford University
Stukent Marketing Certification questions with correct answers
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Stukent Marketing Certification questions with correctanswers
1. Many sites have been penalized for automating the creation of what kinds of links?
a. Editorial links
b. Manual links
c. Manufactured links
d. Both A and B - ** VERIFIED ANSWERS **✔✔Manufactured links
2. True or False: Google Alerts provides the monitoring of a company name, the products the
company produces, and the company's trademarks, but not of competitors' brands. - ** VERIFIED
ANSWERS **✔✔false
3. Which of the following is NOT true of Pinterest?
Clicking a pin gives supplemental information included with the pin
b. No pins include the URL of the source of the pin
c. Traffic from Pinterest is likely to be highly engaged and often purchase minded
d. Several e-commerce sites have greatly increased their profits through the creative use of Pinterest -
** VERIFIED ANSWERS **✔✔No pins include the URL of the source of the pin
4. True or False: The better an advertiser can target the right audience, the more the advertiser is
willing to pay for advertising. - ** VERIFIED ANSWERS **✔✔true
5. True or False: It is more cost effective for a small start-up company to purchase its own server than
to pay for a web hosting company's service. - ** VERIFIED ANSWERS **✔✔false
The practice of using positive messaging close to the desired click region is an element of
a. Credibility
b. Closing
, c. Continuance
d. Both A and C - ** VERIFIED ANSWERS **✔✔closing
7. True or False: The cost per exposure of most online advertising channels is difficult to account for.
- ** VERIFIED ANSWERS **✔✔true
Aggregate information as part of an analytics package may include
a. The total number of visits but not the total revenue
b. The total revenue but not the total number of visits
c. The total number of visits and the total revenue
d. None of the above - ** VERIFIED ANSWERS **✔✔The total number of visits and the total
revenue
The optimal allocation of marketing expenses depends primarily on
a. The company's past performance
b. The company's ideal state
c. The company's competitors
d. The company's current state - ** VERIFIED ANSWERS **✔✔The company's current state
The practice of displaying ads to web users who have already visited that site is called
a. Remarketing or retargeting
b. Tracking or trailing
c. Re-engaging or retracing
d. None of the above - ** VERIFIED ANSWERS **✔✔Remarketing or retargeting
Good content marketing, like good off-site SEO, must begin with
a. Good, appealing content
b. Good, analyzed data
c. Good, vetted subscriber lists
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