Exam (elaborations)
DMI + AMA Pro Certification questions with correct answers.
- Module
- Institution
DMI + AMA Pro Certification questions with correct answers.
[Show more]
Content preview
DMI + AMA Pro Certification questions with correctanswers
Your campaign budget for Q2 has been decreased but management still expect you to increase the
company's social following across Facebook, LinkedIn, and Instagram.
What are the best methods you can adopt to build a loyal community?
Choose TWO of the following:
1. Launch a follower ad campaign on LinkedIn
2. Use hashtags in posts to increase discoverability
3. Run an integrated Facebook and Instagram campaign
4. Join social platform groups relevant to your business - ** VERIFIED ANSWERS **✔✔2. Use
hashtags in posts to increase discoverability
4. Join social platform groups relevant to your business
You were successful in your community building efforts and have increased the company's social
following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this
community.
What are the best methods for doing this?
Choose TWO of the following:
1. Include a personal name in public social responses
2. Use persuasive CTAs in posts that encourage actions
3. Avoid recurring topics or series that may bore users
4. Follow the 70/30 rule for content promotion - ** VERIFIED ANSWERS **✔✔1. Include a personal
name in public social responses
2. Use persuasive CTAs in posts that encourage actions
,Posting regularly on social media platforms makes you more visible to potential customers.
When posting content on social platforms, what best practices should you follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly - ** VERIFIED ANSWERS **✔✔1. Ensure posts are topical and
relevant
2. Include photos and videos
Video is important in digital marketing, as it can offer marketers a huge return on investment.
When posting video content on social media platforms, what best practices should you follow?
Choose TWO of the following:
1. Aim to capture attention within the first 20 seconds
2. Capture and share live events
3. Design your videos for sound-on
4. Design your videos for vertical views - ** VERIFIED ANSWERS **✔✔2. Capture and share live
events
4. Design your videos for vertical views
You've been asked to train a new digital marketing intern on the best practices to follow when using
hashtags. Which key hashtag rules have been broken in this image?
"Check out these 10 reasons why you should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates #digital #marketing #content #marketing
, Choose TWO of the following:
1. Choose images relevant to hashtags
2. Capitalize hashtags appropriately
3. Avoid using lots of hashtags
4. Do not include emojis besides hashtags - ** VERIFIED ANSWERS **✔✔2. Capitalize hashtags
appropriately
3. Avoid using lots of hashtags
Engaging audiences is an essential tactic for businesses to help drive sales. You would like to give a
25% discount to customers via a Facebook post.
What type of post is most suitable for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post - ** VERIFIED ANSWERS **✔✔1. Offer post
You want to ensure that a video you post on YouTube is watched by your target audience.
What best practices should you follow when posting video content to YouTube?
Choose TWO of the following:
1. Add a maximum of three tags to the video
2. Include a brief, general description of the video
3. Include target keywords in the video's raw file name
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Fordenken. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $16.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now
