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Political Communication and Journalism
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Political Communication and Journalism
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IPOLITICAL COMMUNICATION ANDJOURNALISM COMPLETE DETAILED
CASE STUDY
Political Communication - Interaction (and power relation) btwn political actors, media, and public
Mediatization - Media will have more of an influence on politics
4 phases of mediatization (Stromback) - 1. Mediation: When media becomes main communication
channel between politics and public
2. Media becomes more independent, but politics still has upper hand
3. Media becomes so independent that other actors have to adapt to it
4. Politics not only adapts, but it adopts media logic
Problems of Increased Mediatization - negativity, focus on people vs issues, focus on short term
problems + conflict, media has too much power
Functions of Media in a Democratic Society (McNair) - 1. Information
2. Education
3. Platform (for public participation)
4. Watchdog
5. Channel (politicians can spread their message)
Threats to Media fulfilling its functions - 1. Political actors gain control over media content
2. Commercialization, leading to decreased news quality
3. Audience unable to process information provided
Commercialization - Focus on attracting an audience as large as possible
, - less focus on political news
Full news standard - full overview of everything that happens in the political and societal
-unrealistic
Burglar Alarm Standard - Media selects what is really important and brings that with lots of sensational
characteristics so people really see it
Videomalaise - watching news on TV has negative effects on public
Political efficacy - Feeling that you can understand politics and also do something yourself
"Public Quality" News - Journalists add softer news and make news more relevant to people
-focus on audience as citizens that you want to include in political process
Proportional relevance - All groups in society should find relevant news in the news coverage, relative to
their proportion in society
What contributes to mediatization of politics (mazzoleni and Schulz) - 1. Gatekeeping- news values
dominate
2. media-constructed public sphere
3. Media Logic- commercial logic (negative, shorter, etc.)
4. Symbiotic relationship politics/media- reciprocal effects
5. Media taking positions on issues (ex. editorial)
Conditions for media to perform its functions - Politicall communication need to be present in news
media coverage
public needs to be able to access and understand it
3 ways to appeal to larger audiences - 1. Topic: light news or sensational hard news
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