Summary
Samenvatting Bedrijfscommunicatie S0C80a
- Course
- Institution
Mastervak bedrijfscommunicatie Gegeven door Brahim Zarouali
[Show more]
Seller
Follow
linnrademaekers2
Content preview
,Hoofdstuk 1/ inleiding .........................................................................................................................8Bedrijfscommunicatie in hedendaagse organisaties ................................................................................... 8
Reikwijdte en definities ........................................................................................................................... 8
Trends in bedrijfscommunicatie .............................................................................................................. 9
Artikel: definities en dimensies van bedrijfscommunicatie ....................................................................... 13
Definities................................................................................................................................................ 14
Dimensies van PR .................................................................................................................................. 14
Conclusie ............................................................................................................................................... 21
Stake holdermanagement ......................................................................................................................... 22
Definities................................................................................................................................................ 22
Stakeholders: een economische kijk ..................................................................................................... 22
Model van interdependance: wisselwerking......................................................................................... 22
Stakeholderengagement ....................................................................................................................... 23
Soorten stakes ....................................................................................................................................... 23
Soorten stakeholdergroepen ................................................................................................................. 23
Stakeholdercommunicatie ..................................................................................................................... 24
Corporate identity en corporate reputation.............................................................................................. 26
Identiteit, imago en reputatie ............................................................................................................... 26
Corporate branding ............................................................................................................................... 29
Hoofdstuk 2/ Interne bedrijfscommunicatie ....................................................................................... 30
Introductie interne bedrijfscommunicatie ................................................................................................ 30
Definiëren van interne communicatie ................................................................................................... 30
Doel van interne communicatie ............................................................................................................ 30
Belang van interne communicatie ......................................................................................................... 31
Rolverdeling ........................................................................................................................................... 32
Communicatiestromen .......................................................................................................................... 32
Soorten informatie ................................................................................................................................ 33
Communicatiemiddelen ........................................................................................................................ 33
, Artikel: hoe ervaren werknemers interne communicatie?........................................................................ 34
Doel van het onderzoek ........................................................................................................................ 34
Literatuurstudie ..................................................................................................................................... 34
Methodologie ........................................................................................................................................ 34
Resultaten.............................................................................................................................................. 35
Voornaamste theorieën: Maslow hiërarchie van behoeftes ..................................................................... 36
Voornaamste theorieën: the change curve ............................................................................................... 37
Stadium 1/ Shock, denial, numbness .................................................................................................... 38
Hoofdstuk 3/ Geruchten, gevoelige bedrijfsinformatie en diversiteit ................................................... 39
Artikel: geruchten ...................................................................................................................................... 39
Introductie ............................................................................................................................................. 39
Onderzoeksvragen ................................................................................................................................. 39
Methodologie ........................................................................................................................................ 40
Resultaten.............................................................................................................................................. 40
Artikel: gevoelige bedrijfsinformatie ......................................................................................................... 42
Introductie ............................................................................................................................................. 42
Redenen voor geheim houden .............................................................................................................. 42
Hindernissen.......................................................................................................................................... 43
Aanbevelingen ....................................................................................................................................... 44
Artikel: Culturele diversiteit en interne communicatie ............................................................................. 45
Introductie ............................................................................................................................................. 45
Literatuuroverzicht ................................................................................................................................ 45
Outcome variables (afhankelijk variabelen) .......................................................................................... 46
Methode ................................................................................................................................................ 47
Conclusie ............................................................................................................................................... 48
Hoofdstuk 4/ Crisiscommunicatie ....................................................................................................... 49
Crisiscommunicatie ................................................................................................................................... 49
Levenscyclus van een crisis.................................................................................................................... 49
, Situational Crisis Communication Theory (SCCT) ...................................................................................... 51
Attributietheorie.................................................................................................................................... 51
SCCT praktisch ....................................................................................................................................... 51
Stap 1/ Analyse van de crisis en reputatiedreiging................................................................................ 51
Stap 2/ selecteren van een gepaste respons ......................................................................................... 53
Primaire crisisresponsstrategieën ......................................................................................................... 54
Secundaire crisisresponsstrategieën ..................................................................................................... 55
Hoofdstuk 5/ (Crisis) Communicatieplan ............................................................................................. 55
Stappen van een communicatieplan ......................................................................................................... 56
Formuleren van de doelstelling ............................................................................................................. 56
Analyseren van de uitgangssituatie/context ......................................................................................... 57
Doelgroepanalyse .................................................................................................................................. 57
Boodschappen ....................................................................................................................................... 58
Planning en organisatie ......................................................................................................................... 58
Rapporteren en bijsturen ...................................................................................................................... 59
Evaluatie ................................................................................................................................................ 59
Examenvraag: communicatieplan ............................................................................................................. 59
Artikel: het crisiscommunicatieplan .......................................................................................................... 59
Introductie ............................................................................................................................................. 59
De waarde van een crisismanagementplan (CMP)................................................................................ 60
Componenten van een CMP.................................................................................................................. 60
Crisis appendix....................................................................................................................................... 61
Een CMP alleen is niet genoeg .................................................................................................................. 61
Hoofdstuk 6/ Corporate social responsibility (CSR) .............................................................................. 62
Geschiedenis van CSR ................................................................................................................................ 63
Piramide van Carroll: sociale verantwoordelijkheden ........................................................................... 63
3 P’s: people, planet, profit ................................................................................................................... 64
CSR gedefinieerd ................................................................................................................................... 64
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller linnrademaekers2. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.15. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now