ASSIGNMENT: Selecting a
Marketing Strategy Solved
Reviewed Questions With Revised
Correct Detailed Answers
Selecting a Marketing Strategy
This week you will formulate a marketing strategy to use for a marketing
project plan.
Part 1: The 4Ps of Marketing
Research the 4Ps of marketing...
ASSIGNMENT: Selecting a
Marketing Strategy Solved
Reviewed Questions With Revised
Correct Detailed Answers
Selecting a Marketing Strategy
This week you will formulate a marketing strategy to use for a marketing
project plan.
Part 1: The 4Ps of Marketing
Research the 4Ps of marketing and how it applies to health care.
A strategy is generally formed around one of the 4Ps. As you complete this
assignment, consider
examples of strategies that can be formulated around each of the 4Ps.
Complete the chart below:
4Ps Description Describe the marketing strategy
that applies to this element.
4ps Description Describe the marketing
strategy
that applies to this element.
Product
Price
Place
Promotion
Part 2: Selecting a Marketing Strategy for your
Hospital
An integrated marketing communication approach provides various modes of communicating messages
to the customer. Using only one method limits the organization’s reach. The life cycle of the product or
service will also dictate changes in the communication approach. For example, in the fall of the year, a
hospital may use the message “Be prepared” when advertising its walk-in flu shot clinic. The hospital
may
use billboards to reach those who live in the community and put-up posters at the hospital. As the
season
progresses, the hospital may find that the flu is especially harmful to young children. The hospital may
provide flyers indicating hours of operation and insurance accepted and send these flyers to local
schools
and daycare centers to be sent home with children. It may also use TV advertisements to reach families.
The message may change to indicate how quickly a child can succumb to the flu. As the season
, progresses and the life cycle begins to approach its end, the hospital may change its message indicating
that it is not too late to be vaccinated and decrease the advertising frequency.
Review the marketing strategies you identified above. Compare the strategies and determine the best
strategy to propose for use in hospital.
Select a possible marketing strategy your hospital will use to market the new program based on the
product, service, or segment being offered.
Selecting a Marketing Strategy
HCS/472 v2
Page 2 of 2
Copyright 2022 by University of Phoenix. All rights reserved.
Write a minimum of 175-word response to each of the following prompts. Be clear and concise, use
complete sentences, and use your own words. Follow standard grammar rules and provide examples
where appropriate to support your answers.
Explain an advertising campaign you would propose for use in the hospital based on your
selected marketing strategy.
Identify possible types of communication that could be used when advertising to your market
segmentation.
o Select specific communication tool(s) you would use to reach your target audience.
Explain the communication tools you selected and how they will support the integrated
advertising campaign you will develop to reach your target audience.
Cite at least 3 peer-reviewed, scholarly, or similar references. Include citations for Part 1 and Part 2 in
your references section. For additional information on how to properly cite your sources, go to the
Reference and Citation Generator in the Center for Writing Excellence.
Format your references according to APA guidelines.
Submit your assignment.
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