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GEB 3213 Exam 2 Questions with Complete Answers
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GEB 3213 Exam 2 Questions with Complete Answers
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GEB 3213 Exam 2 Questions withComplete Answers
planning your persuasion - Answer-1. know "product"
2. know the audience
3. know the desired action
know the "product" - Answer-work to understand these basics:
1. how exactly will the product "benefit" the audience?
2. what specific features make the "product" stand out from its competitors?
3. how much does the "product" cost?
know the audience - Answer-- what are the needs and wishes of your target audience?
- what do the members of your audience have in common?
- what type of psychological appeal might work most effectively to persuade this
particular group?
1. logical appeal
2. emotional appeal
logical appeal - Answer-in a sales message may tap into the consumer's desire for
durability, convenience, or low price
emotional appeal - Answer-in a sales message may work to connect people's desire to
be respected, praised, remembered, or appreciated
know the desired action - Answer-at the end of the message make sure you are clear in
hat you want your audience to do
- will you want them to write you for more information?
- to grant your work request?
- to fill out an order form and include payment info?
AIDA Format - Answer-the most tried-and-true way to write a persuasive message to a
U.S. audience
A- grab the reader's ATTENTION
I- INTRODUCE and arouse interest in the "product"
D- create DESIRE for the product through clear evidence
A- request ACTION
when to use AIDA - Answer-- great for audiences that have requested the information
- good fit for sales messages: emails, letters, brochures
AIDA ethics - Answer-- do not promise what you can't deliver
, - do not exaggerate your main selling points, including any guarantees, warranties, and
discounts
- avoid deliberately omitting or hiding key information that the consumer should know
- do not mislead or exaggerate
grabbing attention - Answer-hook your reader/listeners from the first sentence by using:
- a provocative question
- a startling fact
- a striking story
- a powerful quote
other tactics might include:
- bargains, free gifts, or product samples
primary objectives of the opening - Answer-1. bring up a central selling point in the
beginning of your document
2. take a unique approach. aim to offer something fresh, something new, and do so with
original vivid language.
- do not use an anecdote or overly used scenario
introducing and creating interest - Answer-- you may introduce your product in the
message's attention-grabber, or you may make it clear to your reader in the next
paragraph
- introduce your product effectively to make your ideas cohesive and action-oriented
and keep stressing the initial main selling point
make it action oriented - Answer-- compose an action oriented scenario that will put the
potential customer directly in the scene
- put the reader in the description of the product or service you are selling
assert your central selling points - Answer-- pick the top three (no more than four)
reasons as to why you are selling your product/service and use them as your central
selling points (also referred to as main, major or primary selling points)
use evidence to convince - Answer-- to strengthen your central selling point and create
a desire in your reader to buy your product, use your service, or implement your idea,
use specific evidence to support your assertions.
- use facts, details, and support points, but not too many
watch your language - Answer-- avoid using words and phrases that risk sounding
overly exaggerated, too over the top. avoid unsupported claims and superlatives,
incomplete comparisons, and overly confident remarks.
- remind yourself to stay objective and to keep ethical persuasion in mind.
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