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GEB 3213 Exam 2, Trammell Questions with Complete Solutions
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GEB 3213 Exam 2, Trammell Questions with Complete Solutions
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GEB 3213 Exam 2, Trammell Questionswith Complete Solutions
message - Answer-direct organization plan
3 parts of message - Answer-1. main idea
2. necessary details
3. courtesy close, request for action
routine, good news. audience type? - Answer-interested,
cooperative
routine message, persuasion required? - Answer-no persuasion reqd
routine message, culture differences? - Answer-minimal culture differences w audience
routine messages in US - Answer-direct: identify problem, discuss pertinent info, ask for
specific action
routine messages in south korea - Answer-sensitive to tone, emotion-driven
indirect: introductory buffer (to keep attn away from neg news), discussion of info,
identify complaint, request for action
open routine message with? - Answer-requests
in routine messages, where do necessary details go? - Answer-middle section
necessary details - Answer-emphasize benefits, list questions, add'l details
close with - Answer-requests for action
closing - Answer-maintain time limits
express good will
compliance easy
thank you's saved for when? - Answer-transaction is completed
3 styles of writing - Answer-1. block letter
2. modified format
3. simplified
Block letter format - Answer-all left justified
top part of message can be pre-printed
, modified format - Answer-date and closing
center of page
simplified format - Answer-lack of greeting; replaced with subject line
you attitude - Answer-substitute "you" and "yours" for "me" and "mine"
you attitude not to be used in _____ context - Answer-blaming
positive emphasis establishes - Answer-good relationship w audience
positive emphasis focuses on _____, not ______ - Answer-opportunities;
mistakes, problems
positive emphasis focuses on benefit of ______ - Answer-audience
don't overuse words like - Answer-inconvenience, unfortunately, apologize
euphemistic phrases - Answer-dying = passing away
used cars = preowned
demonstrate credibility through - Answer-prompt responses, bias-free responses
bias-free lang - Answer-gender, racial, ethnic, age, disabilities
Att. - Answer-Attention
I & D - Answer-main interest;
1. compare/contrast
2. case study; scene description
3. emotional appeal
Act. - Answer-contact info, request action
how many sales points? - Answer-2-4
pronouns - Answer-take place of nouns
he, she, it, they
pronoun placement - Answer-nearest to antecedent
pronoun and antecedent agree in (2) - Answer-1. number
2. person
antecedents - Answer-words represented by pronouns
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