BUSN 225 Exam #1 Complete Questions With 100% Verified Answers.
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Course
MST 225
Institution
MST 225
According to the text, marketing means... - correct answer much more than selling and advertising
A marketing manager planning to launch a successful new product should begin by - correct answer identifying a product or se...
According to the text, marketing means... - correct answer much more than selling
and advertising
A marketing manager planning to launch a successful new product should begin by - correct answer
identifying a product or service that customers need.
Predicting what type of bicycles different customers will want and deciding which of those customers
the business will try to stay sift are activities a firm should do as part of - correct answer
Marketing
For Tesla, a firm that makes electric cars, estimating how many competitors will make electric vehicles
and what kind they will make is - correct answer A part of marketing the product
Customer ______ is the extent to which a firm fulfills a customer's needs, desires, and expectations -
correct answer satisfaction
Looking at marketing as a set of managerial activities means focusin on - correct answer
Micro-marketing
Marketing - correct answer Tries to accomplish a company's objectives by
anticipating customers' needs and trying to satisfy them
In a command economy - correct answer Economies have little variety, so
consumers have few choices
The marketing concept is a strategic way of approaching business that contrasts sharply with - correct
answer The production orientation
, ___ is/are not the government's job in a market-directed economy - correct answer
Determining what and how much is to be produced
Effective marketing should begin with - correct answer Potential customer needs
Which of the following is not one of the universal functions of marketing? - correct answer
Production
Macro-marketing is - correct answer A social orocess
Exchanges between producers and consumers are more difficult in an advanced economy because of -
correct answer Separation in time, values, spatial separation, and separation of
information
The following headlines are for articles from the WALL STREET JOURNAL. Which article is most likely to
be reporting a MACRO-marketing topic? - correct answer "Frozen Yogurt Popularity
Leads to More Frozen Yogurt Shops"
Macro-marketing - correct answer emphasizes how the whole marketing system
works
Marketing will not take place without - correct answer two or more parties
exchanging something for something else.
Marketing should - correct answer make decisions about product design and
packaging, prices or fees.
The term "economies of scale" means that - correct answer The cost of a product
goes down as a company produces larger numbers of it
The universal functions of marketing include buying, selling, transporting, standardization and grading,
financing, risk taking, and - correct answer Market informstion
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