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1. You were recently hired by AARP in Baltimore, MD. Your first project is to
convince city government to increase the discount qualified seniors can
receive on their quarterly water, stormwater and sewer bills from 35% to
50%. The incentive you have to offer to city government is a list of
guaranteed water suppliers that will make the discount possible. Which of
the following does AARP not have to do on your behalf?
A. Report contact info for anyone who contributes $10,000 or more
in six-month period for this project
B. Report the water suppliers' contact info to Congress
C. File financial reports twice a year for this project
D. Register you as a public relations practitioner under the Foreign
Agents Act of 1938 - ANSWER The answer is D based on the
requirements of the Lobbying Disclosure Act of 1995 listed on p.
153 in Cutlip & Center's Effective Public Relations, 10th Edition.
2. XYZ Corporation just received a painting created in 1913, with significant
history and monetary value, from an art dealer on loan from the artist's
estate. The painting has not been copyrighted, but a photo of the painting
was published in Life Magazine, March 1916. You have decided the same
photo of the painting will serve as the visual centerpiece for the community
, art initiative public relations campaign. What best states that you are able
to use the photo of the painting as your visual centerpiece for the
community art initiative public relations campaign without violating
copyright permission? (Choose one.)
A. The painting was never copyrighted.
B. The photo appeared in the Life Magazine more than 75 years ago.
C. The photographer who supplied the photo is unknown.
D. The artist created the piece before 1990. - ANSWER Answer
B. - EPR - Chapter 6, page 157-158
The photo is now in the public domain in that it was first published in 1916 by
Life Magazine, which is a copyrighted magazine, for which the issue's copyright
has expired according to the 1909 Copyright Act.
3. You are a Public Relations Director for a major medical center, and are
being asked to set up a photo shoot for your "Annual Report" - a
publication sent to donors worldwide. You are photographing your local
mayor, chief medical officer and a pediatric patient, who has appeared in
numerous campaigns, in the past. The photographer is eager to begin
shooting, and you ask for all three to sign a consent form. The
photographer says, "it's not necessary to get forms signed, since one of the
people is an elected official and public figure, and pictures are part of their
job description, as they interact with their publics." What do you do?
a. You allow the photographer to take pictures
b. You ask the mayor, medical officer, and patient's parent
to each sign a consent form
c. You get the participant's verbal permission to take
pictures
, d. You contact your hospital's legal department - ANSWER
Answer: b - You must always have each participant
sign a consent form if they are taking part in any pictures,
etc, in which their likeliness is being used.
Reference: Cutlip & Center's Effective Public Relations, Chapter 6, Legal
Considerations, page 144.
4. You manage the Facebook page for a prominent software company. Last
month you posted a link to an article that reported on trends in your
industry and included a quote from an industry analyst who stated that the
CEO of your main competitor was on anti-depressants and "crazy." You
featured that quote in your post. You just found out that this quote was
based on information from a leaked medical record. Now your competitor
is threatening to sue your company for defamation. What should be your
course of action?
A) Claim that you were only quoting someone else
accurately as well as using accurate information (Fair
and accurate report) and therefore are protected so
your post is defensible in court.
B) Tell your supervisor the situation and let them handle
it.
C) Post a full retraction and apology on your Facebook
page and engage your legal department about your
actions. - ANSWER C
Citation: The Associated Press Stylebook and Briefing on Media Law 2013, pp
328-368;
, 5. One of your team members writes a humorous email describing the
meeting and portrays the woman as hysterical, ignorant and obviously "off
her medication." By the time you see the email, it has been accidentally
sent outside the company. In hours, it's posted to the neighborhood's
forum, where it sets off a firestorm of negative comments. The woman,
who turns out to be a lawyer, calls to say she's suing for libel. Your boss
calls you into his office and asks: is this libel and what do we do?
1. No. Libel is a defamation that is published in the media. We need to
apologize to the woman, but let it lie. This will blow over.
2. It's not libel. It has been published, but it is opinion which courts have
specifically protected by the First Amendment. You need to call the
woman to apologize personally, reassign the writer to another project,
and I'll write an apology to post on their forum.
3. No. It's not libel because th - ANSWER The best answer is 2.
Rational: Effective Public Relations: Page 162. "In all libel actions, the
defendant has a number of legal defenses available to counter a libel lawsuit.
Opinion defenses: the definition of libel is that there be a false statement of
fact. Traditionally, courts protected opinion from successful libel lawsuits
because the punishment of opinion involves the punishment of ideas, and this
is at the heart of the First Amendment protection for speech and press
freedom.
6. You start a Facebook page for a hospital birthing center. Several people
"Like" your page and start posting comments about wonderful experiences
they have had in your birthing center. You share them with your VP of
Women's and Children's Services, who immediately says she wants to use
those comments as testimonials on the hospital website.
