Exam (elaborations)
MNM3701 MCQ PACK (+A SOLUTIONS)
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Exam of 39 pages for the course Marketing Planning at Unisa (MNM3701 MCQ PACK)
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PU ESHI
NG Y L E NC
OU TO THE GATE OF EXC EL
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1.
According to ________, the primary purpose of a corporate is to ________.
Select one:
a.
Milton Friedman; deliver profits to shareholders
b.
Brundtland; create jobs for all people in a sustainable environment
c.
the United Nations; provide green products for the conscious consumer
d.
Matten and Crane; contribute to economic growth and inclusivity
2.
Which one of the following actions constitutes a business case for corporate citizenship?
Select one:
a.
Donating solar panels to a community primary school to provide them with much
needed electricity.
b.
Increasing the salaries of mine workers in response to strike action at the mines.
c.
Reducing the carbon footprint of a car manufacturer and its customers, by
manufacturing cars with lower exhaust emissions.
d.
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Building apartment blocks to restricted heights to maintain the privacy of the
surrounding neighbourhood residents.
3.
Using children as a cheap source of labour can be very profitable, but it denies these
children the right to be children and the right to education. Which one of the following
would represent an example of a clothing retailer channelling the political rights of
citizens to express their unhappiness with this practice?
Select one:
a.
Lobbying governments in regions where child labour occurs to put in place policies
preventing the practice.
b.
Donating a percentage of the proceeds from the sale of their garments to Counting
Buttons.
c.
Investing in a non-governmental organisation (NGO) that develops online educational
systems that might be delivered to children who are working.
d.
Selling t-shirts that indicate that “these t-shirts are proudly made by little hands and a lot
of love goes into our tailoring. Our parents have granted us permission to work so that
we can learn this skill to support our families”.
4.
Consider the statement below and answer the question that follows.
A bank introduces a very profitable micro-finance division that provides new small
businesses with start-up capital, thus helping to address the unemployment problem in
South Africa.
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