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Market Motive SEO Practitioner Test Study Guide Solutions Which of the following is a most optimal strategy when it comes to TITLE tags: -TITLE tags should be different on every page -TITLE tags should be identical throughout every page of your site -Duplicate some TITLE tags across your websi...

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  • November 4, 2024
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  • 2024/2025
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  • market motive seo practitioner test study guide so

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Market Motive SEO Practitioner Test

Study Guide Solutions


Which of the following is a most optimal strategy when it comes to TITLE tags:


-TITLE tags should be different on every page


-TITLE tags should be identical throughout every page of your site


-Duplicate some TITLE tags across your website


-TITLE tags and the H1 tags should be identical - ANSWER✔✔-TITLE tags should be different on every

page


As the owner of Your Timeless Educational Toys Inc, which of the following domains should prove more

optimal for SEO purposes:


-your-timeless-educational-toys.com


-educationaltoys.com


-timeless.com


-timelesstoys.com - ANSWER✔✔-educationaltoys.com


What's the best use for the META Description tag?


-Entice potential users to click on your link from the search engine results


-Get your keywords listed with the search engines



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-As an internal list of keywords you're optimizing for on a particular page


-As an easy substitute for a robots.txt file - ANSWER✔✔-Entice potential users to click on your link from

the search engine results


Keywords on a web page in bold or italics provide which of the following SEO benefits:


-Approximately the same SEO benefit as H1 tags provide


-Approximately the same SEO benefit as keywords in the first paragraph of text on a web page


-Approximately the same SEO benefit as TITLE tags


-Approximately the same SEO benefit as keyword synonyms on a page


-Approximately the same SEO benefit as misspellings on a page - ANSWER✔✔-Approximately the same

SEO benefit as H1 tags provide


Which of the following is not one of the recommended tools for building an effective keyword seed list:


-Competitor websites


-Internal site search


-Existing PPC campaigns


-Yahoo LinkBuilder


-All of the above are good tools to use - ANSWER✔✔-Yahoo LinkBuilder


Which of the following is NOT important for evaluating a list of potential keywords:


-Cost per click


-Traffic/click through estimates


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, Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024


-User intent


-Business goals


-All of the above are important for evaluating keywords - ANSWER✔✔-All of the above are important for

evaluating keywords


The term "long tail keyword" is most accurately defined as which of the following:


-Keyword phrases that are very infrequently searched and thus, not worth optimizing for


-Multi-word keyphrase terms that have fewer searches, but can generate better targeted traffic


-Phrases that cause visitors to return to your site later in the buying cycle


-Another way of saying "synonym phrases"


-Optimized phrases at the end (far right) of your breadcrumbs list - ANSWER✔✔-Multi-word keyphrase

terms that have fewer searches, but can generate better targeted traffic


The term "keyword cannibalization" is most accurately defined as which of the following:


-A competitor using unethical keyword targeting techniques


-A competitor using your branded terms to outrank your site


-Multiple pages on a single site competing against each other to rank for a single keyword or keyword

phrase


-Many competitors focusing only on short-tail terms instead of long-tail terms - ANSWER✔✔-Multiple

pages on a single site competing against each other to rank for a single keyword or keyword phrase


For websites that replace content on a regular basis, which of the following is the more recommended

strategy:

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