AMA PCM Digital Marketing Practice Exam Latest Update

AMA PCM Digital Marketing Practice Exam
Latest Update

What is a long-tail keyword? - ANSWER Descriptive keywords used in less-common
variations that help attract targeted customers to your site



SEO.Search engine optimization helps improve the rankings of which type(s) of search
result(s)? - ANSWER Organic search



What is SEO.Search engine optimization? - ANSWER It is a process of improving your
website so that it has better rankings in organic search results.



Which of the following is the best way to measure SEO performance? - ANSWER Using
web analytics tools to understand the search keywords that led visitors to your site



Determining the optimal time to send customer e-mails is critical to success. Which one
of the following

options is NOT a good time to send e-mails? - ANSWER Sending e-mails on Thursdays or
Fridays



More focused e-mails will be sent by marketers due to the customer demographic data.
Which of the

following will help marketers tap into customers' address, state, and postal code?
-ANSWER A. Datamapping solutions

B. Customer credit card information

C. Customer surveys



For making the marketing campaigns more compatible with the mobile users, which of
the following mobile