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8.1 AMA PCM Marketing Metrics Test With Complete Solutions

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8.1 AMA PCM Marketing Metrics Test With Complete Solutions...

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  • November 4, 2024
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  • 2024/2025
  • Exam (elaborations)
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  • 8.1 AMA PCM Mar-keting Metrics
  • 8.1 AMA PCM Mar-keting Metrics
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8.1 AMA PCM Marketing Metrics Test With
Complete Solutions


Marginal Revenue*

The change in total revenue that arises from producing and marketing one more unit of
product



Marketing Dashboard

The visual computer display of the key data associated with accomplishing a marketing
goal.



Marketing Metric

A quantitative measure of the value or tendency of a marketing activity or outcome.



Marketing Return on Investment (ROI)

The use of current measurement technologies to comprehend, quantify and optimize
marketing expenditure



Price Elasticity of Demand (E)*

The % change in quantity demanded in response to a % change in price



Profit*

Income remaining after a business firm's total expenses are subtracted from its total
revenues



Promotion-to-Sales Ratio*

A marketing measure that reflects the efficiency of the IMC promotions in terms of the

, sales they generate, calculated by dividing the total promotion dollars by total sales



Rating

The percent of households in a market that are tuned to a particular TV show or radio
station



Reach

The number of unique people or households exposed to an ad



Sales Per Square Foot*

An indicator used to assess how effectively retail space is utilized to derive revenue



Same-Store Sales Growth*

An indicators used to compare the increase in sales of stores that have been open for
the same period of time



Share of Voice

The brand's share or percentage of all online social media chatter related to, for
example, its product category or topic



Single-Source Data

Information provided by a single marketing research firm



Stickiness

The average amount of time per month users spend on a company's website



Target Profit Pricing

Setting an annual target of a specific dollar volume on product

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